Snap signs Sony Music, adds its tracks to the Snap Sounds library

Snapchat Music Library Banner
Snapchat Music Library Banner (Image credit: Snap)

What you need to know

  • Snap has announced a deal with Sony Music Entertainment.
  • All of Sony Music's tracks will now appear on Snapchat's Sounds library.

Social network Snapchat has some new music for creators to use in their video creations after Snap announced a deal with Sony Music Entertainment that sees the latter's songs now appear in Snapchat's Sounds library.

Snap says via newsroom post that "over 200 million Snapchatters [are] engaging with augmented reality every day" and that the company is "expanding the music experience on Snapchat by adding Sounds into our AR Lenses available in the Lens Carousel and experimenting with new formats."

Rolling out soon, we'll feature Sound Lenses with a pre-selected song embedded into the Lens, a Lens that transforms pictures of anyone to appear as if they are singing a song, and Cameo Sound Lenses that apply visual effects to put you and a friend as the stars of your own animated music video. To find Lenses with Sounds, look for Lenses that have a musical note icon on the Lens icon.

Sony Music joins the likes of Universal Music, Warner Music, and more in signing up to allow music to be used on the Snapchat platform.

Snapchat has long been one of the best iPhone apps for sharing short clips despite added competition from the likes it Instagram and TikTok. That competition is unlikely to go away any time soon — but moves like this show that Snapchat isn't going anywhere, either.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.