Spotify says it's adding twice as many subscribers a month compared to Apple Music

(Image credit: iMore)

What you need to know

  • Spotify has published its Q3 financial results.
  • In the report, it claims to be adding twice as many subscribers a month compared to Apple.
  • Also says monthly engagement is 2x higher.

Spotify's financial results for Q3 of 2019 have revealed that the service is adding roughly twice as many subscribers every month compared to Apple Music.

As reported by Business Wire, Spotify's total monthly active user base grew to 248 million, up 30%. But, where it gets interesting for Apple is in the 'competition' section of the report:

We continue to feel very good about our competitive position in the market. Relative to Apple, the publicly available data shows that we are adding roughly twice as many subscribers per month as they are. Additionally, we believe that our monthly engagement is roughly 2x as high and our churn is at half the rate.

The report does cite "publicly available data," so this might not be quite right depending on what Apple reports of its own Q3 performance on Wednesday, October 30. If it chooses to disclose Apple Music's performance at all that is. Not only is Spotify adding more subscribers, these subscribers are engaging with Spotify more often too.

It was reported in June this year that Apple Music had achieved 60 million subscribers. Whilst that number has undoubtedly grown, it seems that at least according to Spotify, Apple Music simply can't keep up with the streaming juggernaut.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9