Steve Jobs biography renamed to... Steve Jobs

Looks like everyone came to their senses and realized iSteve: The Book of Jobs was good only for the comedy bits it would inspire on The Daily Show, and so it's been changed to the far more dignified Steve Jobs.

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:Steve Jobs By Walter Isaacson.

Personally, I'm surprised Steve Jobs himself didn't omega-beam it the first time he heard it spoken out loud.

Look for the book to hit shelves, real and virtual, on March 6, 2012

[Fortune]

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.