Survey suggests nearly a quarter of U.S. Apple customers own an Apple TV

Best Apple TV of 2021
Best Apple TV of 2021 (Image credit: iMore)

What you need to know

  • Consumer research shows that nearly 25% of U.S. Apple Customers own an Apple TV.
  • The survey was conducted by Consumer Intelligence Research Partners.
  • Amongst Apple's "Other" products, Apple TV was more popular than both Apple Watch and AirPods.

Research conducted by Consumer Intelligence Research Partners has revealed that almost 25% of US Apple Customers own an Apple TV.

As reported by Cult of Mac, the survey has revealed that Apple TV appears to more popular amongst Apple's U.S. customer base than both AirPods and Apple Watch.

According to the report:

U.S. Apple customers were surveyed by Consumer Intelligence Research Partners, a market-analysis firm, about which types of devices they own. Apple's in-home video player is at the top of the Other Products category, which includes everything that's not an iPhone, iPad or Mac."Apple TV is the most popular of the gadgets among the Other Products, with about one-quarter of current customers owning one," said Mike Levin, CIRP partner and co- founder. "Apple TV has been around for many years, so we're not surprised that it has achieved this penetration."

One important note about the survey is that it's a tally of "percent of buyers with product." As the report notes, this doesn't include new sales, but rather people who owned the product as of September 2019. With that in mind, it could be that the release of Apple's new AirPods Pro may catalyze the ownership of AirPods moving forward. The survey does, however, prove that Apple TV seems to be the most popular "other" Apple product on the market as of right now. ("Other" of course denoting products beyond the iPhone, iPod, iPad and Mac)

Apple TV is also all-the-rage just now thanks to Apple TV+, Apple's new streaming service which launched on November 1 with a solid lineup of original TV shows and the extremely competitive price of $4.99 a month. Better still, anyone who purchases an iPhone, iPod, iPad, Mac or Apple TV gets a year's free subscription!

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9