What you need to know
- YouTube Shorts is going global.
- The service, a rival to TikTok, is rolling out in more than 100 countries.
- It was debuted in India and then expanded to 26 countries, including the US and UK previously.
YouTube has announced that its YouTube Shorts platform, meant to rival TikTok, is rolling out to more than 100 countries worldwide.
Announced last year, Shorts is YouTube's answer to short-form video, built on the success of apps like TikTok and featuring videos more easily viewed on devices like the iPhone 12. The service has been in beta in 26 countries for a while, and on Monday the company announced it was rolling out the service to more than 100 countries:
Google says it is also planning to add more features, including adding Shorts' creation tools within Google, including a multi-segment camera for stringing video clips together, recording with music, speed settings, and more. Users will also be able to sample audio from YouTube videos for creating videos like reaction posts and memes. Other new features including adding text, sample audio from other shorts, video recording of up to 60 seconds, adding clips from your phone's gallery, and basic color correction filters.
Speaking to iMore, social media industry commentator and consultant Matt Navarra said that the global rollout of Shorts "will hopefully start to reveal which platform is likely to dominate short-form video in the next couple of years."
"TikTok is by far the platform of choice for creators in this space, and it has built up a huge amount of equity in its brand over the past year," Navarra said. "Instagram, much like YouTube, is playing catchup with Reels but doesn't seem to have challenged TikTok's dominance as much as maybe it hoped it would have by now."
Navarra, noting some of the aforementioned changes, stated that YouTube's biggest asset is its existing deep library of content and that YouTube Shorts "has the scale and might of Google to disrupt TikTok's party."
Shorts is also getting "millions" of songs from over 250 labels and publishers including Universal Music Group, Sony, Warner, and more.
Google is also adding changes to make watching Shorts more enjoyable and intuitive, as well as a support fund for mobile creators. You can read the full announcement here.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9