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Tile says that it is 'skeptical' about Apple's new AirTag tracker

Apple Airtag Front And Back Emoji 2up
Apple Airtag Front And Back Emoji 2up (Image credit: Apple)

What you need to know

  • Apple announced its new AirTag tracker today.
  • In response, Tile has released a statement that wonders if Apple will be anti-competitive with it.

Tile is not happy with the announcement of Apple's AirTag.

As reported by TechCrunch, Tile has responded to Apple's announcement of its new AirTag tracking product with a statement that lambasts the company for what it claims to be anti-competitive behavior.

The statement, which was released ahead of the company's hearing with Congress on antitrust tomorrow, says that the company is "skeptical" about AirTag and is worried that Apple will favor the product in ways that is damaging to similar products like Tile.

Apple has been under close scrutiny for antitrust lately and Tile has been one of the biggest voices once AirTag was rumored. Apple has opened up its Find My network and app to third-party products, but it is unclear at this time if Tile plans to integrate its product with that service.

Below is the full statement from Tile CEO CJ Prober:

Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered.The reason so many people turn to Tile to locate their lost or misplaced items is because of the differentiated value we offer our consumers. In addition to providing an industry leading set of features via our app that works with iOS and Android devices, our service is seamlessly integrated with all major voice assistants, including Alexa and Google. And with form factors for every use case and many different styles at affordable prices, there is a Tile for everyone.Tile has also successfully partnered with top brands like HP, Intel, Skullcandy and fitbit to enable our finding technology in mass market consumer categories like laptops, earbuds and wearables. With over 30 partners, we look forward to extending the benefits of Tile to millions of customers and enabling an experience that helps you keep track of all your important belongings.We welcome competition, as long as it is fair competition. Unfortunately, given Apple's well-documented history of using its platform advantage to unfairly limit competition for its products, we're skeptical. And given our prior history with Apple, we think it is entirely appropriate for Congress to take a closer look at Apple's business practices specific to its entry into this category. We welcome the opportunity to discuss these issues further in front of Congress tomorrow.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

3 Comments
  • Tile:
    an industry leading set of features via our app
    works with iOS and Android devices
    integrated with all major voice assistants, including Alexa and Google
    form factors for every use case and many different styles at affordable prices
    partnered with top brands like HP, Intel, Skullcandy and fitbit But Apple just got into the market so we need Congress to do something about this darned competition
  • I iterally LOL'd at the last part, thanks for that!
  • So much sour grapes. It would be funny if it wasn't so dangerous because these A-holes have a real chance of convincing the idiots in Washington that this is a real issue.