What you need to know
- Tim Cook has emailed Apple employees about the departure of Jony Ive.
- Cook also announces the promotion of Sabih Khan to Senior Vice President and the Executive Team.
- Cook affirms Jeff Williams takin on design reporting at Apple.
Tim Cook, Apple's CEO, typically emails the entire company when something big happens. There have been few things as big, internally, as the news of Jony Ive leaving to start his own company, LoveFrom, but Apple retaining that company and Jony's services going forward.
Buzzfeed obtained a copy of Tim Cook's email on the subject.
ET is the executive team, or Tim Cook, Jeff Williams, and the group of senior vice-presidents that meet every Monday morning and otherwise guides Apple through its business, short and longterm business decisions.
I'm not sure if there's ever been a SVP at Apple, or member of the ET, that didn't report directly to Tim Cook before. At least no one that comes immediately to mind. And yes, Khan was part of the famous Tim Cook story involving a supply chain problem where Tim looked up and asked "why are you still here?" and Khan drove straight to the airport and got on a plane.
He's to Jeff Williams what Jeff Williams was previously to Tim Cook in the operations organization.
I have so many thoughts on this. Check out the video I posted last night or read the column if you prefer.
When we worked with the ID team, it felt to me like Evans made shit go and everyone knew it. To be frank, I found her pretty inspiring.When we worked with the ID team, it felt to me like Evans made shit go and everyone knew it. To be frank, I found her pretty inspiring.— may-li khoe ✨ (@mayli) June 27, 2019June 27, 2019
A while ago I had the chance to chat briefly with Jeff, and he mentioned how he sees product. He thinks deeply about design but not just the industrial or human interface aspects, but the human and social repercussions. I think that's a consequence of his running health products at Apple over the last few years.
Prior to Jony Ive, I believe HI was technically in the software engineering org but it didn't really matter because they really reported into Steve Jobs. There'll never be another Steve and there'll never be another Jony, but there'll always be someone new.
We'll only ever be able to judge Jeff, or whomever else ultimately becomes SVP of Design at Apple, based on what they ship.
Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
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