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Under Armour buying Endomondo and MyFitnessPal

Sports apparel company Under Armour has announced plans to acquire two leading fitness-themed apps: Endomondo and MyFitnessPal. The two deals, which are scheduled to close before the end of the first quarter of 2015, will cost Under Armour a total of $560 million, with $475 million to acquire MyFitnessPal, and another $85 million for Endomondo.

Under Armour says that these deals will supplement and expand upon the company's own MapMyFitness and UA RECORD apps. It added:

With the acquisitions of Endomondo and MyFitnessPal, Under Armour continues to strengthen its position at the forefront of the connected fitness space and advances its goal of delivering game-changing solutions to how athletes and fitness-minded individuals train, perform and live. Combined with the growth of MapMyFitness, these acquisitions will expand Under Armour's Connected Fitness community to include more than 120 million registered users.

Both Endomondo and MyFitnessPall will continue to operate out of their current locations in Copenhagen and San Francisco, respectively, after the acquisitions close.

Source: Under Armour

I have been writing professionally about technology and gaming news for 14 years.

5 Comments
  • Uh wow. I really hope they do not mess with MFP.
  • The only thing I hope they change with MFP is that app icon :P
  • That was my first thought. I hope that big ticket price they paid to acquire MFP doesn't filter down to the users with some kind of fee.
  • I hope they don't foul up MyFitnessPal. It's my daily goto app for logging my intake and exercise. Please don't mess this app up!!! Sent from the iMore App
  • Both are my daily go to Fitness Apps. I wouldn't mind paying a fee to remove ads on MFP timeline.