Apple Vision Pro owners will curate their own Gucci collection using the fashion house's upcoming app

Apple Vision Pro first impressions
(Image credit: Future / Britta O'Boyle)

The Apple Vision Pro has been on sale for a few weeks now, although only in the United States and at a price that might be prohibitively expensive for some. But that isn't stopping some big names from taking an interest, with Italian fashion house Gucci the latest reportedly ready to get involved by launching a spatial app of its own.

The company is reportedly ready to bring a mixed reality app to Apple's headset that would allow fashion fans to enjoy special content and curate their own spaces in a way that wouldn't be possible outside of an augmented reality setting.

If the report is accurate we won't have to wait too long before we get to see what the app will offer — it's expected that Gucci will debut its Apple Vision Pro app as soon as April 3.

Spatial fashion

Jing Daily reports that the app will give headset wearers access to a special, augmented version of Who Is Sabato De Sarno? A Gucci Story, a short film that includes never-before-seen footage from De Sarno’s debut Gucci Ancora show that took place in September of last year. The documentary previously aired on Mubi, but the new Apple Vision Pro experience will go beyond what's been seen before, the report suggests.

In terms of features, Jing Daily says that users will be able to create their own virtual spaces within the new visionOS app as well as interact with 3D products that were inspired by the Gucci Ancora showcase.

However, those expecting to be able to buy products via the Gucci app are set to be disappointed. "Gucci’s activation, however, places less focus on shopping, and more on delivering an experiential journey to its audience through storytelling," the report adds.

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Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.