What you need to know
- Oscar nominees Jason Reitman and Ivan Reitman used iPhone 13 Pro handsets to create Apple's new holiday ad.
- A new video shows how the pair went about creating the ad using iPhones.
Apple's recent Saving Simon ad was the brainchild of Oscar nominees Jason Reitman and Ivan Reitman and now a new video shows us how the pair went about creating it.
The new video runs for almost three minutes and shows how the pair used iPhone 13 Pro handsets to create a stunning ad that certainly knows how to tug at the heartstrings. And the fact it was created using the same iPhone 13 Pro that's in many pockets makes it even more impressive.
Watch and learn, folks!
If there was ever going to be a video that makes people want to bag a bargain iPhone 13 this Black Friday, this is a great example of what that might look like.
The new iPhones have the best cameras ever put into an Apple smartphone and the iPhone 13 Pro and iPhone 13 Pro benefit from features like Cinema mode, allowing for a depth-of-field trick that makes videos look like they were created using much more specialist cameras. Rack focus is something most of us had never heard of until the iPhone 13 event — now we're using it on the daily!
If you've yet to see the actual ad, you can fix that right now.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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