Welcome, Canada, to Jurassic Apple Park!
There's something irresistible about dinosaurs. Whether you first encountered them in Flintstones or Jurassic Park, as Barney or Godzilla, at the Natural History Museum or National Geographic, from little kids to adult kids, there's just such a terrible majesty to titans that shook the earth eons before any of us took our first steps out into the sun.
That's what makes seeing the modern, cinematic versions of velociraptors and tyrannosaurus rex, stegosaurus and triceratops, so exciting in Jurassic World Alive, the blockbuster augmented reality game based on the blockbuster movie franchise.
Thanks to Apple's ARKit, the company's framework for inserting digital objects into the real world, complete with plane detection, light sourcing, and scaling, and some terrific modeling by Ludia, it's like you can reach out, past your phone, and touch them — but without the risk of them biting your hand off as a snack or headbutting you through the ground and into the fossil record.
The game has already been downloaded over 10 million times across 145 countries, which makes not only a worldwide success but also a source of particular pride in Montreal, Canada, where its developers, Ludia, are based.
Maybe that's why Canada is getting exclusive access to Jurassic World Alive's next big thing — literally one of the biggest possible things! — Brachiosaurus.
Starting 10:00am EST/ 7:00am PST on Friday, July 27, the rare Brachiosaurus enters Jurassic World Alive, exclusively at and around all 29 Apple Stores across Canada:
- Calgary, Chinook Centre
- Calgary, Market Mall
- Edmonton, Southgate Centre
- Edmonton, West Edmonton
- Burnaby, Metrotown
- Coquitlam, Coquitlam Centre
- Richmond, Richmond Centre
- Surrey, Guildford Town Centre
- Vancouver, Oakridge Centre
- Vancouver, Pacific Centre
- Winnipeg, Polo Park
- Halifax, Halifax Shopping Centre
- Burlington, Mapleview Centre
- London, Masonville
- Markham, Markville Shopping Centre
- Mississauga, Square One
- Newmarket, Upper Canada Mall
- Ottawa, Bayshore Shopping Centre
- Ottawa, Rideau
- Toronto, Eaton Centre
- Toronto, Fairview
- Toronto, Sherway Gardens
- Toronto, Yorkdale
- Waterloo, Conestoga
- Brossard, DIX30
- Laval, Carrefour Laval
- Montreal, Sainte-Catherine
- Pointe-Claire, Fairview Pointe-Claire
- Quebec City, Place Ste-Foy
What's more, a boosted Supply Drop will also be near all Apple Stores in Canada to power-up your resources and enhance your engagement with dinosaurs on the map and in the game's real-time, player-versus-player battles.
I had a chance to talk to the team and try it out at the Montreal, Sainte-Catherine Apple Store today, and not only did I score some tips on nailing my drone shots, I managed to get that great shot up top of Brach eyeballing one of the brand new MacBook Pros.
Not in Canada? Be jealous. But not too jealous. Brachiosaurus will be released into the wild for all players, on all platforms, on August 3 at 9:59am ET — You just have to track it down!
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.