Apple Watch is the first significant tech product to blur the lines with fashion. That's because watches have never just been about telling time; they've been about making a statement. As much gadget as jewelry, we don't carry them — we wear them, and that means the color you pick is about as personal a decision as you can make. If you're on the fence about which finish to pick up, here's a look at all of the Series 4 choices.

Our first true love: Apple Watch Series 4 Stainless Steel

Staff favorite

Call it iconic or perhaps boring, but the stainless steel Apple Watch model is the one we still like the best. Featuring a color that doesn't call a lot of attention to itself, it's the one that doesn't scream scuffs and scrapes. As a bonus, this version and the silver aluminum model are the ones that will most closely match most lugs on third-party bands.

From $699 at Apple

Iconic, practical choice: Apple Watch Series 4 Silver Aluminum

Also iconic, the silver aluminum Apple Watch is also impressive and traditional. It's the one you want if you're looking for something that's not flashy, goes with everything, and does a fair job of hiding marks.

From $399 at Apple

Dark and adventurous: Apple Watch Series 4 Space Black Stainless Steel

If you want a color that makes the Apple Watch display melt away, that will never be too bright or distracting, and features a full-on "blackout," say hello to this impressive Apple Watch model. Just make sure you can find lugs to match it.

From $699 at Apple

Familiar look: Apple Watch Series 4 Space Gray Aluminum

Apple uses the Space Gray color on most of its products, including Macs, iPhones, and iPads. On the Apple Watch, the color adds a ruggedness perhaps missing on the other models. If you love space black but are on a budget, this is the one to get.

From $399 at Apple

Stylish and elegant: Apple Watch Series 4 Gold Stainless Steel

If you like the luxury look and think watches should be more like jewelry, this is the one for you. The gold stainless steel Apple Watch is like having 24/7 dazzle on your wrist!

From $699 at Apple

Beauty defined: Apple Watch Series 4 Gold Aluminum

No less impressive, the gold aluminum option is also breathtakingly beautiful. If you're looking for something different and aren't afraid to show off, say hello to this model.

From $399 at Apple

Traditional Stainless Steel is our favorite

Apple Watch stainless steel

The lack of perfectly matching lugs bothers some people a lot; others, not at all. If you want your Apple Watch to blend seamlessly into the broadest range of bands possible, go with stainless steel.

Most individual Apple Watch bands have polished stainless steel lugs. There are a few exceptions: The Sport, Woven Nylon, Sport Loop, and Leather Loop options all have lugs matching their band color. There are also third-party options for switching lug colors after you buy, or lugs you can purchase to DIY up your own Apple Watch band. But on the whole, Apple Watch band lugs primarily match the stainless steel Apple Watch.

Stainless Steel also does a fair job of hiding normal wear and tear. Be sure sure to buff your watch often.

Striking and ever-lasting

Apple Watch Series 4 Stainless Steel

What's not to love?

If there's one Apple Watch version that will almost certainly never get replaced, it's this one: the remarkable stainless steel.

Less noticeable scratches

Apple Watch silver aluminum

The base-price Apple Watch options offer anodized aluminum finishes in silver, Space Gray, and gold. Apple's anodization manages to be tougher than most without looking gloppy. That said, aluminum is metal and can be scratched and chipped.

Small scratches have less contrast on this silver anodized aluminum model, which makes them harder to see depending on the lighting. Gold is somewhere in the middle, while space gray has a higher contrast, so scratches are a bit more noticeable.

Less pricey, but awesome

Apple Watch Series 4 Silver Aluminum

What band will you select?

You can't go wrong with this tried-and-true model. Perhaps it won't turn as many heads, but there's no mistaking that this is an Apple Watch.

Offers DLC coating

Apple Watch space black stainless steel

Polished stainless steel is stronger than aluminum and also makes scratches hard to see, while the space black steel option has a diamond-like carbon (DLC) coating that's about as tough as it gets. You can get surface scratches on steel, but they're easily buffed out.

If you hate the look of scratches, you're going to want to look at polished stainless steel or silver anodized aluminum. If you don't mind — or even love — the look of worn tech, go full Millennium Falcon and get whatever color you like.

Ready for its close-up

Apple Watch Series 4 Space Black Stainless Steel

Make it your own

This Apple Watch easily impresses. Find a matching band and let the oohs and ahhs begin.

Another terrific choice

Apple Watch space gray aluminum

We're thrilled that Apple continues to make products using Space Gray. It's a great color choice, but remember it will show off its unique scratches much more than the silver model. However, it also comes at a great entry-level price.

Always a winner

Apple Watch Series 4 Space Gray Aluminum

A great selection

Yes, it's out of this world! It's also cheaper than a lot of the other options, which amkes it great if you want to save some money.

It's gold (looking)

Apple Watch gold stainless steel

The gold stainless steel is all about getting noticed. It's not gold material, but it's gold coating, and it'll make heads turn. Better still, the golds we've tested over the last couple of years have all kept their colors exactly. Of all the Apple Watch Series 4 choices, this is the one that's the most unique, for better or worse.

Keep in mind, finding bands with gold lugs could prove difficult. The watch will hide the marks much better than the space black model, however.

Sophisticated

Apple Watch Series 4 Gold Stainless Steel

Gold, not silver

For those looking to make a splash and get noticed no matter the occasion, the gold stainless steel Apple Watch is here.

Subtle this is not

Apple Watch gold aluminum

If you're still not sure about which color you should get, jump into our Apple Watch forums and the best community on the web will happily help you out.

The only real answer is your own gut. Get the color you like best; nothing else matters. Just close your eyes, picture your Apple Watch on your wrist, and focus on the color you're imagining. Then buy that. Try it out and remember: You have two weeks to exchange it if you change your mind.

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Apple Watch Series 4 Gold Aluminum

Terrific, unique look

The gold aluminum Apple Watch is just as stunning as the ones before it. It's your time to decide.

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