There were no women on stage during WWDC 2014 keynote or at the State of the Union address that followed it. Kim Vorrath was given a shout-out, women from both Apple and the community presented sessions and gave talks during the week, Apple scheduled a Women in Technology get-to-gether, and Apple does an excellent job promoting inclusivity and diversity on their website and in their ads. However, when the lights were on and the cameras were recording, the stage was anything but diverse. Brianna Wu of Giant Spacekat talks about how that feels to women in the Apple community, but also what can be done to effect change. From Macworld:
I'd love to see Ahrendts on stage at the next event, handling the Apple Store while Tim Cook focuses on the "this is what we believe" core-value segment he does so well. It would certainly raise the profile of the discussion, and raise awareness.
Both raising awareness helps and being proactive helps, and not just for Apple but for everyone. It's a struggle. It's hard. We will, all of us, fail spectacularly and embarrassingly at times. But we will pick ourselves up. We'll do better. Because it needs to be done. Because when we include more people, we become more inclusive. When we have greater diversity, we benefit from greater diversity of thinking.
Exclusion is a vicious, self-perpetuating cycle. Luckily inclusivity is a virtuous one. And it's one that, ultimate, benefits us all.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.