Every year, when registered developers and scholarship winners show up to get their WWDC badges, Apple gives them a jacket as well. In previous years, that has ranged from heavier, more rain-proof jackets to super-light cloth. This year, at the 2018 Worldwide Developers Conference, Apple is repeating last year's black jean jacket — but with a twist.
In place of the usual WWDC embroidery, Apple has placed a small WWDC 2018 pin on each jacket. (Several developers I've spoken with say they appreciate the change since, post-event, they can take the pin off, wear the jacket out, and not have to explain what WWDC means to all the non-developers they meet.)
Last year, Apple added pins to the mix. Fashioned after the always-popular emoji, they were a huge hit with developers. Everyone got a small pack plus their counter flag at badge pick up. Then, during the conference, Apple surprised attendees with additional pins at some of the sessions, labs, and events.
This year, the pins are back. But, in addition to emoji like mind-blown, there's the bear Animoji and even the classic dogcow. So great.
It remains to be seen if Apple will repeat the additional pins, but judging by the smiles all around me right now, WWDC is already off to a good start.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.