Apply now to use Apple's iBeacon branding — it's free, but it's also tightly controlled...
Apple has rolled out its specifications for iBeacons while simultaneously beginning to certify devices that use the technology through its MFi program. While for the most part standard for devices that use Bluetooth LE, devices seeking approval from Apple to use the iBeacon trademark must broadcast Bluetooth LE in a manner that conforms with Apple's standards for what can be transmitted over the air. Apple will also now have a bit more control over what devices are referred to as iBeacons, according to Beekn:
The move means that the iBeacon trademark, which has ended up being applied by the media to a whole slew of devices that act as beacons, will now be used with a bit more control from Cupertino.
Major iBeacon initiatives are being undertaken by several store chains and franchise sports such as baseball in an effort to connect more closely with consumers. What would you like to see iBeacon used for in the future? Let us know below in the comments.