A new report claims that Apple's rumored competitor to the Amazon Echo connected speaker might be launched in the form of a revamped Apple TV box.

Apple TV

The Information first reported the rumors of Apple developing a Siri-powered device similar to the Amazon Echo. However, a new report from Venture Beat claims that Apple's efforts may take on the form of an already familiar product:

The company will build on its enhancements to the Apple TV announced last year, which brought the Siri virtual assistant to the set-top box. A new version of the Apple TV will solve problems with the existing box and remote control, a source familiar with the matter claims. They want Apple TV to be just the hub of everything," the source told VentureBeat.

Venture Beat also echoed rumors that Apple will release a software development kit (SDK) that will allow third-party apps to access Siri.