Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis

Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis

Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called “LaFerrari”, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show. The new four-seater Ferrari model includes mini i-Pads on the passenger seats.

Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, joined Ferrari’s board in November. There were also reports last spring of a meeting between Apple CEO Tim Cook and Ferrari Chairman Luca Cordero Di Montezemolo. Cue tweeted about the car’s unveiling today, calling LaFerrari “stunning”. He’s not wrong about that.

Source: Bloomberg, Eddy Cue, Image credit: Ferrari

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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