History of the iPhone 4S: The most amazing iPhone yet

History of iPhone 4S: The most amazing iPhone yet

Leading up to the iPhone 6 event we're updating and expanding our series on the history of the iPhone, continuing with the most amazing one yet — the iPhone 4S

Nothing about 2011 was normal for Apple. Tim Cook had introduced the Verizon iPhone 4 at the beginning of the year and Apple had finally shipped the white iPhone 4 by spring. But unlike previous years, WWDC 2011 came and went with nary a mention nor a glimpse of a new iPhone. Steve Jobs went on medical leave again, and in August resigned as CEO. On October 4, 2011, Apple's new CEO, Tim Cook, senior vice president of worldwide product marketing, Phil Schiller, and other executives took the stage at a special media called "Let's Talk iPhone". There, they introduced the most amazing iPhone yet. The iPhone 4S.

The next day, October 5, 2011, Steve Jobs died.

That the people involved in the presentation had been able to get through it at all is a testament to their professionalism and resolve. Yet they had a company to run and their biggest product launch of the year to complete.

iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever. While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.

Previously there had only been about a year between different iPhone models. They launched every June or July from 2007 to 2010. In 2011, however, all that changed.

The holidays had traditionally been Apple's best sales quarter and for many years it had been anchored by the iPod. Every September Apple would announce updates and every holiday season customers would buy them in droves. But the iPod had begun to be replaced by the iPhone — which Apple called the best iPod — and the iPad. In addition to providing the time needed to ready iCloud and Siri, moving the iPhone to September once again put Apple's biggest product in the anchor position.

16 months in the making

The iPhone 4S, codename N94 and model number iPhone4,1, like the iPhone 3GS before it, kept the same basic design as previous year's model. It was the beginning of a tick-tock pattern that lasts to this day. For the iPhone 4S, it meant the same 960x480 326ppi Retina display and IPS LED panel.

The iPhone 4S also kept the same composition as the iPhone 4, with two layers of chemically hardened glass sandwiched on either side of a stainless steel antenna band. The antenna band itself, however, was improved. It had the same configuration as the Verizon iPhone 4, but Apple split it into two components and enabled it to intelligent switch between transmit and receive to avoid attenuation and detuning both. Even while on a call. While CDMA EVDO Rev A data speeds had already been maxed out, Apple boosted the UMTS/HSPA speed to 14.4mbps. (Unlike AT&T, however, they initially refused to mislabel it as 4G.) The new Qualcomm RTR8605 chipset was dual-mode, however, so even the Verizon (and later Sprint) CDMA models could work on GSM internationally, making the iPhone 4S Apple's first "world phone".

Wi-Fi stayed the same at 802.11 b/g/n on 2.4Mhz, but aGPS was augmented by Russian GLONASS (Global Navigation Satellite System). While near field communications (NFC) was prototyped internally, it didn't make it into a shipping product. Instead Apple was making a big bet on the future of Bluetooth, quickly moving to Bluetooth 4.0 with support for both high-speed (HS) and low-engery (LE) modes.

The iPhone 4S processor got a significant boost as well — a version of the Apple A5 system-on-a-chip (SoC) that debuted with the iPad 2 earlier in the year. The A5 featured a dual-core Cortex A9 central processing unit with Imagination's dual-core PowerVR SGX 543MP2 graphics processing unit. Apple claimed a 2x general speed improvement and a 7x graphics improvement.

The new power enabled features like AirPlay mirroring, which let the iPhone project its interface to the Apple TV, and Siri, which replaced the previous Voice Control feature with a full-on virtual digital assistant feature powered by natural language, and a Pixar-like personality.

Unfortunately, network issues plagued Siri at launch. Originally an app on the App Store, Apple had acquired the company and team behind it in April of 2010. Since then they'd been working on integrating it into iOS. The debate as to whether or not to release Siri with the iPhone 4S was rumored to have lasted up until just before event day. It was a complicated piece of technology. Key parts of the voice system were licensed from Nuance, which put them out of Apple's direct control, and Apple historically had less expertise in services than they did in hardware and software. It all resulted in multiple points of pain for Apple and for customers, and would take almost a year to rectify.

An infrared sensor was added to enable Siri's raise to speak feature, but otherwise the sensors remained the same. Apple stuck with the same 512MB of RAM for the iPhone 4S, but did introduce a new 64GB storage option. The battery got a slight improvement as well, up to 1430mAh. It resulted in 8 hours of usable battery life for 3G talk, but a reduction in standby time.

The front FaceTime camera retained the same, paltry VGA sensor. The rear iSight camera, however, got a lot of attention. It was increased to 8 megapixels and 1080p. The backlit sensor was improved, the aperture brought to f2.4, and made wide angle to capture more of a scene. Apple also added a 5th piece of glass to the assembly to increase sharpness, and an infrared filter to improve colors. The bigger news was the ISP (image signal processor) in the Apple A5 processor. It took the images captured by the camera and provided facial recognition for more specific automatic focus, and post-processing for much better white-balanced, stabilized, photos and video. It did, however, seem to find macro focus more of a challenge.

Pricing again stayed the same, starting at $199 and $299, with the new, larger capacity model sliding in right on top at $399.

The cross-roads of technology

The iPhone 4S launched on October 14, 2011 in the U.S., Australia, Canada, the U.K, France, Germany, and Japan. It reached 70 countries and 100 carriers by the end of the year. On launch weekend, it sold 4 million units. Phil Schiller, via Apple:

Phone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days. iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever.

As usual, it was meant as the first iPhone for new customers, or an upgrade for iPhone 3GS customers coming off contract (albeit a few months late). Although there were some who felt the upgrade wasn't big enough or visible enough, in general reviews were excellent.

Andy Ihnatko for the Chicago Sun Times:

The iPhone isn't hands-down the greatest phone in the world. A handset is too idiosyncratic a device for any sort of "one model fits all" statement. The camera has been improved in a way that makes for better photos, not for better appearances on a feature comparison chart. Siri's goal isn't to give the iPhone mere parity with the voice control features of other phones; it's to create a new paradigm for mobile phone interfaces.

John Gruber on Daring Fireball:

This is the easiest product review I've ever written. The iPhone 4S is exactly what Apple says it is: just like the iPhone 4, but noticeably faster, with a significantly improved camera, and an impressive new voice-driven feature called Siri.

Yours truly on iMore:

Again, I can't help but come back to Steve Jobs, the man whose vision and singular will drove Apple to create the future of consumer electronics, device by device, app by app, culminating in the iPhone 4S announced just a day before his passing.

Like Jobs did, it stands at the juncture of technology and liberal arts, powerful and yet accessible, capable and yet beautiful, incremental new hardware brought to life by ambitious new software.

It's certainly not the device for everybody, but increasingly the iPhone is the device for most people.

The iPhone 4 was great, but had paid the "Retina tax" when it came to performance — that processor trying to push that many pixels. The iPhone 4S once again brought performance back up, and rounded it out with valuable new features.

Samsunged

Samsung copy-cat products

By 2011, HP was destroying webOS from within, Windows Phone was still struggling to find its place in the market, and BlackBerry was wasting their time with the ill-fated PlayBook project. Android, however, was exploding. For differentiation, some went to faster 4G LTE before Apple, though it shredded battery life, even when larger bodies (and the screens to go with them) were used to mitigate against the power-hungry chipsets. That would eventually lead to screen size itself as a differentiator.

Though the iPhone finally made it to Verizon in February of that year, all those years of exclusivity on AT&T had created tremendous opportunity for something that could be sold as "close enough to an iPhone" for people who really wanted an iPhone but just couldn't or wouldn't leave Verizon. That something was Samsung's Galaxy S line, which copied the iPhone look-and-feel down to icon design and colors, and out to USB cables.

In April of 2011, Apple sued for patent and trade-dress infringement.

Rather than innovate and develop its own technology and a unique Samsung style for its smart phone products and computer tablets, Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products.

Apple claimed Samsung deliberately copied the iPhone (and iPad) to benefit from the marketing and consumer confidence Apple had worked hard for years to attain. While Apple didn't sue Google directly over Android, sentiment at Apple was basically that they'd been partners with Samsung in manufacturing and Google in services, had taught both how to make modern, iPhone-class smartphones, and then watched in horror as both betrayed them and turned from partners into competitors.

Where Microsoft was content to settle for licensing fees from almost all Android manufacturers, Apple was not. By virtue of their patents, Microsoft wanted to make Android more expensive, Apple wanted to make it less attractive. Apple had spent years and a fortune creating what they considered to be an intuitive new way to interface with computers and while the result was obvious the work taken to achieve it was arduous. People on the project had given up their lives and time with their families to realize it. Creating the iPhone had cost them dearly and seeing it copied so casually infuriated them greatly.

Business was business, but Apple and Steve Jobs took it personally. They'd been there before, after all, with Microsoft, the Mac, and Windows. They'd lost the PC market, they felt, because of it.

I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. [...] I don't want your money. If you offer me $5 billion, I won't want it. I've got plenty of money. I want you to stop using our ideas in Android, that's all I want.

Google claimed Apple would rather litigate than innovate. Unfortunately for Google, Apple was intent on doing both. Hypocritically for Google, their Motorola acquisition would come with plenty of lawsuits all its own, lawsuits Google didn't abandon, and lawsuits over standards-essential patents — those pledged under fair, reasonable, and non-descriminatory terms and necessary to access data networks for example — whose litigation resulted in anti-trust investigations due to their abusive nature. Samsung likewise retaliated with standards-essential patents, with Apple arguing both companies wanted access to Apple's proprietary patents in exchange.

That Samsung slavishly copied Apple while ramping up their own product line is indisputable. Product after product bore unabashed, unmistakable similarity to Apple's. The question was whether or not the copying was illegal. If it was, Samsung would be on the line for billions of dollars in damages. If it wasn't, Samsung would have brilliantly jumpstarted their way to smartphone dominance on Apple's dime.

Tim Cook, who took over as Apple CEO following Steve Jobs' passing in October of 2011, initially held the line on the lawsuits.

Tim Cook said he doesn't like litigation, but he also doesn't like other companies using what he feels are Apple innovations to sell competing products. Cook also took it a step further, saying Apple cannot become the developer for the world.

At the same time, Samsung began to launch a massive marketing campaign, targeting Apple exactly where it hurt — in brand perception and general "coolness" factor. Their market share grew and grew.

Samsung eventually lost a $1 billion verdict to Apple in the U.S. but other lawsuits and counter-suits around the world have been abandoned. Apple and Samsung remain manufacturing partners and Apple and Google remain services partners but their relationships remain strained.

Five years later

Steve Jobs was gone, but his greatest product, Apple, remained. The iPhone 4S entered a market facing greater, more relentless, and savvier competition than ever before. Still, it established the iPhone as Apple's new holiday product, and it once again sold more than any iPhone before. It was a painful, combative, heartbreaking year for Apple, but they endured. And more than that, they had a plan...

More on the history of the iPhone

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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History of iPhone 4S: The most amazing iPhone yet

44 Comments

After years of being a BlackBerry owner, I moved to iOS and the iPhone 4s in November 2011. Not once have I regretted the decision and I still have my 4s and it works perfectly.

After two years of being a daily workhorse, my 4S still works and looks perfect. Battery life is still great, and still no lag. With my upgrade coming soon, I don't know if I should jump on the 5S or keep rocking my 4S. I really wonder how long this phone could keep ticking smoothly.

Very much the same for me. While I really liked my Bold 9700, the phone simply lacked the memory for the far more user friendly (for a BlackBerry) RIM BlackBerry OS 6. Leaving me with a paltry 16 MB of RAM to work with and a memory leak that refused to go away. I didn't want the new 9900 series as the camera in the once top end device lacked a autofocus camera while my older 9700 did and the battery life I heard was awful for the new 'Berry.

I had two carriers for some time. My work phone was my trusty old 'Berry on T-Mobile of which I've been a customer with them for fourteen years now and AT&T for my personal use that carried my iPhone 3G. When problems arose, I had to cut ties with AT&T and I missed my iPhone 3G but lacked the know how to get it to work with T-Mobile.

I carried a number of different Android devices but none delivered the sound quality or the usability of the iOS. My last Android device was a Galaxy S3 with T-Mobile and while it was a great phone that felt far more mature than the earlier offerings of the other Android phones over the years, I finally bit the bullet and paid full retail for a fully unlocked 4S from Apple to use on T-Mobile.

It was like falling in love all over again without the hassle of trying to jailbreak and unlock my 3G I had from AT&T for all that time.

The one sour grape was T-Mobile wasn't ready to support the 3G bands so I was stuck on EDGE for a long time...

Fast forward to today, I'm still on T-Mobile and with a carrier model of the iPhone 5 and full on LTE. After such a long wait, I will never go back. Not only do I have the benefits of being a long time customer and waiting for soooooo long, I'm back with the iPhone I thought would never happen after so many years.

I still have my old 3G complete in the box and my fully unlocked 64GB iPhone 4S. I sold the Samsung to offset the cost of getting the iPhone 5 but was blown away that I got it for only $99

Now with iOS 7 around the corner, can't wait to see if it will run on the 5 or if getting a larger capacity 5S is worth it by selling my 4S which is still in high demand. Especially for a 64GB model.

I switched from a Palm Pre and not once have I regretted that. I do still use my 4s as my only phone. I do regret to say though that it doesn't work perfectly. In recent months i think the battery is dying and it's been doing some funky things like not responding to my finger at all for periods, and slowing down. That said, I still love the phone. If it had LTE I might simply buy a new battery and not upgrade. But I don't regret it. For the time it's been a great phone and you can't beat 64gbs storage i don't care how many cloud services you have cause in LA, reception is crap and not reliable so you're gonna get cut off from you're connection. At least i will on my crap 3G.

The iPhone sucked back then and now it sucks even worse. I had an iPhone 4 for about a month until it ended up in the washing machine. That was the best thing that ever happened because I bought a GS3 and never looked back. In my personal experience, the iPhone was an idisapointment.

The type that you just replied to, that's who. And you know the type. We all avoid them like the plague in real life.

The thing I like about my iPhone 4S is that it is always upto date years after I bought it.
I have ios7 on it and it is now easier, faster and battery life is better.

Welcome to iMore, an iOS and Applecentric blog, you are probably looking for the sister site androidcentral.com. Although, I don't think they'd enjoy your trolling either tbh.

I really don't understand why you would take the time time to come to and read a blog dedicated to something you hate, and then take even more time and comment on it. Surely you have better things to do with your life and time than read about and comment on things you actively hate?

"The iPhone sucked back then and now it sucks even worse"

?
The way that's phrased, "now it sucks worse" sort of sounds like its worse at sucking therefore a better phone.

Lol my Dad has a GS3. That thing is lag city and a confusin mess to use. Even from a tech savvy guy like me who knows too much about smartphones for his own good, a lot of things that should've been easy were annoying to do.

why is your gs3 better? Because you can swap out your battery with one of your other 5 that are on you at all times for your daily 6 hr rom gaming sessions?

So you came all the way to iMore just to say how much you hate the iPhone? I care and I thought even the iPhone 4 was brilliant and I can't wait to get my 5s this month but that's just my opinion, difference is I'm on a Apple product site saying it, I'm happy with apple products and that is probably why I don't feel the need to go look for attention on Android central saying how great my device is.

Folks, don't give the guy that doesn't have an iPhone any more attention. He's here to get us all to react to him. Don't. Just don't.

I have not had the pleasure of using a iPhone 4S. I went from the 4 to the 5 and sometimes miss the size of the 4. I sometimes switch between the two but the difference in speed is so noticeable that I go back to the 5. I often wish I had gone with the 4S.
I like Apple's products and as Steve Jobs often said "It just works"

Same. The iPhone 5 is my phone right now but I have an old iPhone 4 lying around that I've updated to iOS 7. Even though I prefer the iPhone 4's design and screen size, I can't sacrifice the LTE and much faster performance on my iPhone 5.

I moved over to my iPhone 4S last year. I haven't looked back at all. Everything about this device has been awesome. I'm eligible for an upgrade this fall and I've thought about upgrading to the 5S, but I've enjoyed my experience with the 4S so much I might hold off on the upgrade for a while.

4S is incredible. Nothing else to say about it. I just scooped a 5 at an incredible price and it is faster than my 4S. You don't need the speed but it is faster.

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The 4S was, and still is, my first iPhone. This is an incredibly solid device. It is beginning to show it's age just a bit in some ways but the positives far outweigh the negatives.

I regret that Siri has not lived up to it's potential and I'm happy that Rene put a little blurb in there about the camera's hard time with macro shots, but this is the device I constantly go back to after having the chance to try other phones. Individual devices may beat it out in one area or another but it is hard to find something as good all around as a 4S.

I can only assume the 4s still is your first iPhone because if it was ever your first iPhone it would be impossible for any other iPhone to then be your FIRST iPhone. Just sayin...

Good stuff, I couldn't agree more. The iPhone 4S is the greatest phone that Apple has released to date. Hoping the 5s can fix the original iPhone 5's reputation.

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I just want to express the same sentiment. My 4s still performs as rock solid as the first day I bought which was in 2011. I do look forward to the 5s for the hardware upgrade though and the slightly bigger, or taller screen

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Renee, great article! My iPhone 4s runs as smoothly as the day I bought it, wish my Galaxy Nexus which is a bit newer could say the same.

I don't care a beggar's cuss about the ancient 4S, what I would like to hear about is the TECH SPECS of the 5S and 5C--the endless media blabber about colors vs champagne/plastic vs glass is all BS. What ARM chip, how much memory, what screen resolution, presence of fingerprint reader and price are all that matter.
Give us the hard facts.

After almost 2 years i love my 4s which is interesting considering one month after buying my Palm Pre minus I fully regretted buying it and sticking myself with a 2 year contract.

I loved my iPhone 4...totally passed up the 4s and went to the 5. I'm not sure I missed much. I still don't use Siri as much as I would want to. I know that what I'm about to say may be considered blasphemous, but I really hope Apple diverts more resources to services vs. hardware. Don't get me wrong, I love a great looking, powerful piece of mobile hardware, but I would really love Apple to kick the teeth out of Android on the service arena as well.

no it was a good decision. you have LTE and except for what looks to be another just spec bump phone, the same device. my 4s was my first and only iphone and i had to wait like 11 months past my eligible date to get it so i wasn't waiting for another year to get a 5. I needed to be rid of my god awful old phone. but man i wish i had lte on a 5 and i'd be set.

In 2012 I went from GS2 to 4s. One of the best decisions in my entire life. Even now, after more than a year and a half, I still love it and have no intention on any upgrade. For me, the 4s is the best smartphone in the world.

The iPhone 4s was the only phone that I had for two years straight without thinking of or actually switching to another device. I came from blackberries and the last one I had was the Bold 9650. I now have the 5s since it came out and can keep it for another year or upgrade to the 6 if I choose, because it is not a must anymore.

iPhone 4s is my first phone. (Besides a 15 dollar junk phone which couldn't even text) and I absolutely love it. But I dislike small screens so I'm really excited about the iPhone 6.

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The iPhone 4S was my first iPhone and while I had I loved the phone but IOS 7 really slowed it down when I updated it last year. I have since got rid of it and have a 5S which I love and is the true IOS 7 experience. Touch ID, that has been a god send and with IOS 8 it's gonna get even better.

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