While Instagram's latest update to the iOS app promised improvements, it also seems to have quietly removed something many of us may miss. Checking into the app settings now, there is no longer a toggle to disable video auto-play. For those of us not so keen on Instagram videos, that's more than a little annoying.

So far it seems exclusive to the iOS app, as the current version of the Android app seems unaffected. But, it seems to come at a convenient time. Instagram recently announced that advertising would begin to appear in your timeline, and unless this is an honest mistake, it all seems to fit together a little too well.

Is this a deal breaker for you? Or are you happy enough to keep using Instagram regardless?

via Engadget