Were you using LinkedIn Intro? Well, neither was anybody else, so they're shuttering it!

LinkedIn gives up on Intro service for iPhone after only four months

It was only October when professional social media network LinkedIn introduced Intro, a service that enabled you to check the LinkedIn profile (when available) of people sending you e-mail. Today LinkedIn announced that as of March, Intro will be no more.

Intro met with a pretty disastrous launch - the software required you to reroute your e-mail account through the Intro service. Critics suggested this was a huge security risk - a risk downplayed by LinkedIn's senior manager of Information Security in the days after the launch.

But the damage was done, and clearly Intro never hit the critical mass that LinkedIn required. In an e-mail to subscribers, LinkedIn said that they're shutting down the service on March 7th, four months after it launched.

We strive to deliver product experiences that delight our members and add value to their professional lives. This sometimes means shutting down certain products or features to focus on the most relevant offerings for our members.

Instructions are included in the email for uninstalling Intro and decoupling the service from your e-mail account. Anyone really going to miss it?

Peter Cohen

Managing Editor of iMore, Mac and gaming specialist and all-around technologist. Follow him on Twitter @flargh

More Posts

 

37
loading...
10
loading...
46
loading...
0
loading...

← Previously

Tim Cook talks bigger iPhones, new product categories in new interview

Next up →

Attention developers and designers: NSNorth 2014 is coming your way May 8-10

There are 7 comments. Add yours.

Becjr says:

I installed the LinkedIn app because a friend of mine uses the network... I never use it at all to tell you the truth.
Meh.

Sent from the iMore App

nikkisharif says:

I never even heard of intro LOL

Rene Ritchie says:

Yeah, again, Intro seems like something an engineer figured out how to do and a product manager lacked the good sense to never release.

Gsarfin says:

Heard of linkdin, never used it... Never heard of intro. Glad I didn't!

Sent from the iMore App

asuperstarr says:

Well they tried. Maybe they will come up with something that can be used by its users.

Sent from the iMore App

erikbock says:

I'm going to call that poor marketing. I never heard of it until right now.