It was only October when professional social media network LinkedIn introduced Intro, a service that enabled you to check the LinkedIn profile (when available) of people sending you e-mail. Today LinkedIn announced that as of March, Intro will be no more.
Intro met with a pretty disastrous launch - the software required you to reroute your e-mail account through the Intro service. Critics suggested this was a huge security risk - a risk downplayed by LinkedIn's senior manager of Information Security in the days after the launch.
But the damage was done, and clearly Intro never hit the critical mass that LinkedIn required. In an e-mail to subscribers, LinkedIn said that they're shutting down the service on March 7th, four months after it launched.
We strive to deliver product experiences that delight our members and add value to their professional lives. This sometimes means shutting down certain products or features to focus on the most relevant offerings for our members.
Instructions are included in the email for uninstalling Intro and decoupling the service from your e-mail account. Anyone really going to miss it?