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NSFW: Special Magenta Snowflake

NSFW: Special Magenta Snowflake

NSFW is a weekly op-ed column in which I talk about whatever's on my mind. Sometimes it'll have something to do with the technology we cover here on iMore; sometimes it'll be whatever pops into my head. Your questions, comments and observations are welcome. Every few weeks, T-Mobile USA tries to...
T-Mobile taps Kim Kardashian to lead its Super Bowl commercial

T-Mobile taps Kim Kardashian to lead its Super Bowl commercial

Breaking from its new modus operandi of "uncarrier," T-Mobile apparently has gone the somewhat predictable route for its 2015 Super Bowl commercial, tapping often-controversial, always sensation model, host, and reality-show star Kim Kardashian to talk about selfies for 30 seconds of your life...
John Legere dishes on Bendgate, Iliad, and acquisition rumors

John Legere goes uncensored on Bendgate, Iliad, and acquisition rumors

Want to know what T-Mobile CEO John Legere thinks about Bendgate and all the acquisition rumors surrounding his company? In true Legere style, John goes uncensored on stage at the GeekWire Summit, giving his thoughts on the matters by showing support to the iPhone 6 and saying that his employees...

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T-Mobile's coverage map doesn't look more accurate to me

T-Mobile's coverage map doesn't look more accurate to me

T-Mobile on Monday said its new coverage map is based on "customer usage data points" rather than theoretical coverage. I call bullshit. I've had T-Mobile service for about two years now. I became a T-Mobile customer after a brief dalliance with Straight Talk Wireless, back in 2013. The company...
T-Mobile Coverage Map

T-Mobile uses 'real-time customer experience' for its new coverage map

T-Mobile has launched a revamped version of its coverage map that is based on what it calls "real-time customer experience" to offer a more accurate look at its footprint in the US. T-Mobile says the map on its website is based on "200 million actual customer usage data points every day" rather...
T-Mobile

T-Mobile won't just pay your ETF — they'll pay off your phone as well

T-Mobile's new Carrier Freedom program is designed to steal customers from Verizon and AT&T by offering to pay all of their outstanding phone payments and device leases. T-Mobile announced this plan as part of their "Uncarrier 9.0" press event. It says that this new program is for phone or...
T-Mobile announces new plans for businesses, starting at $16 a line

T-Mobile announces new plans for businesses, starting at $16 a line

T-Mobile has announced its latest Un-carrier move, this one aimed at businesses. T-Mobile will offer businesses plans with unlimited talk and text, with 1GB of data included, for $16 a month for 10 to 19 lines. At 20 or more lines, companies will pay $15 per line. If your company has 1000 lines...
John Legere

T-Mobile now gives you rollover data on Simple Choice prepaid plans with Data Stash

T-Mobile previously announced Data Stash for postpaid plans only, but now the un-carrier is bringing the same feature to prepaid customers too. For those un-familiar with T-Mobile's Data Stash, it allows you carry over any unused LTE data to the next month. Put simply, you'll be able to store...
T-Mobile announces March 18 event in New York; calls it 'a real piece of work'

T-Mobile announces March 18 event in New York; calls it 'a real piece of work'

T-Mobile has sent out an invite tonight for a March 18 event in New York City that it promises will be "a real piece of work." There's no telling what T-Mobile has in store for this event, but the invite featuring a single tag-line falls in line with what we've seen from past uncarrier events...
T-Mobile CEO John Legere

T-Mobile claims the #3 US carrier spot, passing over Sprint

T-Mobile CEO John Legere stated today that the wireless carrier has overtaken Sprint, in terms of the number of its customers, to become the third biggest wireless carrier in the US. Legere made those claims as part of T-Mobile's quarterly conference call to analysts following the release of its...
T-Mobile reorganizes executives, Mike Sievert named COO

T-Mobile reorganizes executives, Mike Sievert named COO

T-Mobile has a new Chief Operating Officer. As part of a corporate reshuffling, CEO John Legere announced that Mike Sievert will be the Un-carrier's first COO. Sievert has until now served as the company's Chief Marketing Officer, and in his new role will be responsible for a number of consumer-...
US carriers will soon start unlocking phones the easy way

It will soon be a lot easier to unlock a phone from America's top carriers — here's what you need to know

The top five carriers in the United States will on Feb. 11 implement new unlocking procedures for smartphones, tablets, and other cellular devices sold on their networks. The new unlocking standards were set forth by the CTIA in late 2013 and, though a voluntary commitment by the carriers, define...

T-Mobile's other Super Bowl commercial is all about celebrity one-upmanship (and Wi-Fi calling)

This is T-Mobile's other commercial for Super Bowl XLIX. The other features noted famous person Kim Kardashian, and there's also an online-only ad with a vulture. Needless to say, T-Mobile's going for the Curly Howard Trophy for this year's Super Bowl commercials. And I don't know about you,...

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