The PC market developed very differently from how the smartphone market is taking form. Because of this, it’s interesting to think about how the tablet market will unfold.
Will it be more like the PC market, where we had one dominant OS (Microsoft) and one much smaller player (Apple)? Or will it develop more like the smartphone market where we have multiple viable platforms including iOS, Android, BlackBerry and Windows Phone?
According to Pew Research, tablet ownership among U.S. consumers nearly doubled from 10 percent to 19 percent over the holiday season.
The Pew project conducted three surveys, one in mid-December and two at the beginning of 2012. The results show a marked increase in ownership of tablets, e-readers, and the hybrids that exist somewhere between those two categories.