Tim Cook - Featured Articles

Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...
Fortune names Tim Cook one of the world's greatest leaders

Fortune names Tim Cook one of the world's greatest leaders

Tim Cook has been named one of Fortune's list of the World's 50 Greatest Leaders. Cook joins leaders such as Pope Francis, German Chancellor Angela Merkel, and Ford CEO Alan Mulally. Fortune places Cook at 33 on the list, praising his record in the two-and-a-half years since he's become the full-...
Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Apple CEO Tim Cook has given his thoughts on the new book on Apple, Haunted Empire: Apple after Steve Jobs — read our review — and he's not fan. This isn't surprising, given the critical nature of Yukari Iwatani Kane's book.This isn't surprising, given the critical nature of Yukari Iwatani Kane's...

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Tim Cook

Apple CEO Tim Cook: It's better to be the best than to be the first

It'll be ready when it's ready. That's essentially what Apple CEO Tim Cook is saying about Apple's new products. He's been teasing that Apple is exploring new product categories for some time now, though he hasn't given many indications of what those new products might be, or let along when they...
Cook confronts analysts on iPad sales

Cook confronts analysts on iPad sales

No sooner did Apple announce its second quarter 2014 financial results than financial analysts and reporters called it a miss, because iPad sales were lower than analysts' expectations. In his preamble during the conference call to discuss those results, Apple CEO Tim Cook took a moment to...
Why Tim Cook narrated Apple's new environmental video, Better

Why Tim Cook narrated Apple's new environmental video, Better

Apple recently launched a new, environmentally focused video called "Better" and what's more — it was narrated by their CEO, Tim Cook. That, having a high ranking executive voice-over a video, marketing or corporate, isn't common for Apple. Steve Jobs, famously, recorded the voice over for the...
Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....
Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...
Understanding Apple: When reporting doesn't seem to lead to insight

Understanding Apple: When reporting doesn't seem to lead to insight

UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article. I've often...

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the...
Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Last week a bill passed in Arizona that would give businesses the legal right to refuse service to customers based on their sexual orientation. Many companies, including Apple, are now speaking out against the bill and urging Governor Brewer to veto it. Their argument? It's not only legalized...
Tim Cook

Tim Cook: Apple's challenge isn't innovation, it's where to focus its energy

Right at the end of Apple's Q1 2014 earnings call, CEO Tim Cook was brought onto that topic; innovation. It's a word often thrown around, sometimes incorrectly, and we all know at Phil Schiller thinks about Apple's ability to innovate. While Wall Street might believe Apple has lost its ability to...

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Apple CEO Tim Cook: It's better to be the best than to be the first

It'll be ready when it's ready. That's essentially what Apple CEO Tim Cook is saying about Apple's new products. He's been teasing that Apple is exploring new product categories for some time now, though he hasn't given many indications of what those new products might be, or let along when they might come. For a very long time, since well before Cook took over as CEO, that's been Apple's policy. New products are ready when they're ready. And that's what Cook has reiterated in an interview with the Wall Street Journal.

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Cook confronts analysts on iPad sales

No sooner did Apple announce its second quarter 2014 financial results than financial analysts and reporters called it a miss, because iPad sales were lower than analysts' expectations. In his preamble during the conference call to discuss those results, Apple CEO Tim Cook took a moment to address the discrepancy.

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Why Tim Cook narrated Apple's new environmental video, Better

Apple recently launched a new, environmentally focused video called "Better" and what's more — it was narrated by their CEO, Tim Cook. That, having a high ranking executive voice-over a video, marketing or corporate, isn't common for Apple. Steve Jobs, famously, recorded the voice over for the now-iconic "Think Different" ad but ultimately went with Richard Dreyfuss as narrator. So, why Tim Cook?

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Auburn University posts video tribute to Tim Cook

Tim Cook is a graduate of Auburn University and proud. Auburn is obviously proud of Tim Cook as well, not only granting him their lifetime achievement award back in December of 2013, but now following up on that honor with a special video tribute as well.

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Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple to be so utterly dominant in mobile computing, an industry trend that will keep chugging along for the next decade?

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Fortune names Tim Cook one of the world's greatest leaders

Tim Cook has been named one of Fortune's list of the World's 50 Greatest Leaders. Cook joins leaders such as Pope Francis, German Chancellor Angela Merkel, and Ford CEO Alan Mulally.

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Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Apple CEO Tim Cook has given his thoughts on the new book on Apple, Haunted Empire: Apple after Steve Jobsread our review — and he's not fan. This isn't surprising, given the critical nature of Yukari Iwatani Kane's book.

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Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video is from the Israeli Prime Minister's YouTube account.

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Cook is a study in contrast to Jobs, says new book

Yuri Iwatani Kane has been one of the more reliable and insightful reporters covering the Apple beat over the years, so her forthcoming book on Apple promises to be an interesting read. Entitled "Haunted Empire: Apple After Steve Jobs," it comes out later this month. A bit about Tim Cook's assumption of power was recently excerpted and, to the surprise of no one, his style is different.

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Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility.

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Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Last week a bill passed in Arizona that would give businesses the legal right to refuse service to customers based on their sexual orientation. Many companies, including Apple, are now speaking out against the bill and urging Governor Brewer to veto it. Their argument? It's not only legalized discrimination but bad for the Arizona economy.

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Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the iPhone, they also won't rush it out, needing to wait until all of the technology is right to get the display quality they desire.

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Understanding Apple: When reporting doesn't seem to lead to insight

UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article.

I've often wondered if reporting on Apple — getting sourced information and writing it up — automatically led to understanding Apple as part of the process. This following article from the New Yorker leads me to believe that's not necessarily the case. And that makes me sad. From The New Yorker:

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Tim Cook: Apple's challenge isn't innovation, it's where to focus its energy

Right at the end of Apple's Q1 2014 earnings call, CEO Tim Cook was brought onto that topic; innovation. It's a word often thrown around, sometimes incorrectly, and we all know at Phil Schiller thinks about Apple's ability to innovate. While Wall Street might believe Apple has lost its ability to innovate, Cook, and everyone at Apple looks on it a different way:

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Tim Cook talks sapphire glass, iRing, gag orders, and how the NSA would have to cart Apple out in boxes...

Tim Cook's segment on ABC news aired last night. Ostensibly about the 30th birthday of the Mac, most of the time was spent on more sensational (and serious) subjects:

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Apple CEO Tim Cook handing out autographed iPhones at China Mobile launch

Both Apple and China Mobile have put a ton of work into getting a partnership off the ground, and as of today the hard work pays off as sales of the iPhone on the worlds largest carrier finally begin. Apple CEO Tim Cook joined his counterpart from China Mobile, Xi Guohua at the carriers headquarters store in Beijing, handing out autographed iPhones in the process.

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Tim Cook is Apple's moral center and 'we believe' its post-PC battle-cry

Steve Jobs was not only Apple's visionary, he was one of the most important cultural influencers of our time. Apple. Mac. NeXT. Pixar. iMac. iPod. iTunes. iPhone. iPad. Any one of those would be a worthy achievement. All of them, a universe denting one. But Steve Jobs is gone and Tim Cook now helms Apple. He was an operations guy, not a product guy. He didn't dream up the next world-changing product, but he did make those dreams a reality. It would be easy, natural-even, for him to continue in an operational role as CEO, but steadily, over the course of the last two years, he's been doing more than that. He's been taking on a moral role as well.

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Tim Cook tells employees Apple has big plans for 2014, products customers are going to love

Apple's CEO, Tim Cook, has sent out an email to employees, thanking them for their hard work, listing off Apple's innovations for the year, and promising even more of the same for 2014. Mark Gurman obtained a copy of the full text. In part, from 9to5Mac :

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If you were Tim Cook, about to meet U.S. President Obama to talk NSA spying and the Obamacare website, what would you say?

Tim Cook and other tech execs are expected to meet with U.S. President Barack Obama to discuss, among other things, NSA spying and the Obamacare website. Zeke J Miller, writing for Time:

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Tim Cook: It all comes down to human dignity

Accepting the Lifetime Achievement Award from his alma mater, Auburn University, Apple CEO Tim Cook talked about witnessing discrimination first-hand as a youth to frame his - and Apple's focus on human rights, according to AllThingsD.

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