Time Magazine Cover Story: Steve Jobs, Apple, and iPad
Time Magazine has given their April 12, 2010 cover to Steve Jobs, and features a massive interview of Apple's CEO alongside design SVP Jonathan Ive, marketing SVP Phil Schiller, and internet (iTunes, MobileMe, App Store) SVP Eddy Cue by none other than Stephen Fry. (He also talks to publishers, educators, developers, and more).
Fry meeting with Steve Jobs:
His pleasure in showing me the Winnie the Pooh iBook bundled with every iPad is unaffected and engaging. He demonstrates how the case can be used as a lectern and as a stand. "I think the experience of using an iPad is going to be profound for many people," he says. "I really do. Genuinely profound." That rings a bell. "I've heard it said that this is the device for you," I reply. "The one that will change everything." "When people see how immersive the experience is," Jobs says, "how directly you engage with it ... the only word is magical."
Jonathan Ive on the missing features:
"In many ways, it's the things that are not there that we are most proud of," he tells me. "For us, it is all about refining and refining until it seems like there's nothing between the user and the content they are interacting with."
And Fry's final thoughts:
It is possible that the public will not fall on the iPad, as I did, like lions on an antelope. Perhaps they will find the apps and the iBooks too expensive. Maybe they will wait for more fully featured later models. But for me, my iPad is like a gun lobbyist's rifle: the only way you will take it from me is to prise it from my cold, dead hands. One melancholy thought occurs as my fingers glide and flow over the surface of this astonishing object: Douglas Adams is not alive to see the closest thing to his Hitchhiker's Guide that humankind has yet devised.
Read the full article, it's well worth it, and let us know how you think Fry did with his thus-far unmatched time and access to Apple's iPad brain trust.