Airplane Mode, the group that includes well-known iOS designers — and past iMore contributors — Dave Wiskus and Joe Cieplinski, along with Anna Stefanic and Patrick Spencer, released their debut EP last week.
What makes "Amsterdam" so interesting and cool from an Apple-perspective is the muti-faceted, multi-media way in which the group handled the release — music, ebook, podcast, and app. It was modern and relevant in a way the greater industry still struggles to be. Here's the gist:
Music. Book. Podcast. App. It's positively forward thinking. And as someone in the midst of enjoying it all, it's a much better, much more encompassing experience as well.
I don't know if we can expect this from Taylor Swift any time soon, but I also don't know that we can't expect it. The lines between music, entertainment, technology, and social have blurred and there's incredible potential for anyone savvy enough to ride the sum of all those bit-powered parts.
Can't wait to see what's next from Airplane Mode... and from the music industry.
Do you want more bands to experiment with multi-media releases? Let me know in the comments!
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.