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Airplane Mode's 'Amsterdam' goes beyond the music

Airplane Mode, the group that includes well-known iOS designers — and past iMore contributors — Dave Wiskus and Joe Cieplinski, along with Anna Stefanic and Patrick Spencer, released their debut EP last week.

What makes "Amsterdam" so interesting and cool from an Apple-perspective is the muti-faceted, multi-media way in which the group handled the release — music, ebook, podcast, and app. It was modern and relevant in a way the greater industry still struggles to be. Here's the gist:

We have a new record out called "[Amsterdam](https://itunes.apple.com/us/album/amsterdam-ep/id1080445752?at=10l3Vy&ct=UUimUdUnU36335". It's a four-song EP about the time I moved to Amsterdam for a girl I liked. But there's a little more to it than that."Amsterdam" is available on iTunes and Spotify and Amazon. We're also trying a new medium: iBooks.The book contains the same four studio tracks as the EP, but a new format allows us to go further; every song is a chapter, with the music, lyrics sheet, original demo, and stories that inspired the song.We're also including a short video we made while goofing off in the studio, some photos of our experience, and a special hour-long podcast with the band and producer Michael Wuerth talking about what it was like to make the record.

Joe also put up an article on the making of the accompanying app, Clickarus, and the band released the lead track as a GarageBand project.

Music. Book. Podcast. App. It's positively forward thinking. And as someone in the midst of enjoying it all, it's a much better, much more encompassing experience as well.

I don't know if we can expect this from Taylor Swift any time soon, but I also don't know that we can't expect it. The lines between music, entertainment, technology, and social have blurred and there's incredible potential for anyone savvy enough to ride the sum of all those bit-powered parts.

Can't wait to see what's next from Airplane Mode... and from the music industry.

Do you want more bands to experiment with multi-media releases? Let me know in the comments!

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

2 Comments
  • Can I tell you what I would love sold with every digital album, or option released at the same time going forward? Karaoke files and integration!! People would then be able to choose to listen to the songs normal while driving and working, then at the touch of the button launch the Karaoke version without lead vocals and displaying lyrics. I would love my Apple Music app to show all the songs available for karaoke, via tab view or whatever. I am hoping that this would trigger better quality karaoke, and with original instrument tracks, instead of "in the style of", would be so amazing! Furthermore, deals for more money to the original artist! Sent from the iMore App
  • This is cool and I want more content like this in the future this connection to technology gives us a more realistic look at what goes into an album Sent from the iMore App