To coincided with the launch of the iPad mini, Apple has started airing a new television ad called "Piano" that focuses on this new device. The ad actually begins with an iPad 4 running GarageBand and a hand comes in to play the intro to the popular piano duet Heart and Soul. When it's time for the second pianist would join the song, an iPad mini slides in and a hand begins to play the melody of the song. As the song is played, the camera slowly pans and zooms into the iPad mini so that it's the only featured device. There is no voiceover for this ad, just music being played by iPads.
What do you think of the new ad?
