This year's Black Friday sales officially kick off on Friday but you don't have to wait until then to score some exceptional Apple deals. Various retailers have already begun discounting Apple tech like the iPhone, iPad, Apple Watch, AirPods, and more.

Best Apple Black Friday Deals

Apple has also announced its own Black Friday sale that runs from November 27 to November 30. It is offering free gift cards of up to $150 with eligible purchases of devices like iPhones, iPads, Macs, and more.

We have all the information you need for Apple's Black Friday 2020 event right here, and we will continue to update this page as we see more deals.

When will Apple's Black Friday event start?

Black Friday is officially November 27 and that's exactly when Apple's gift card promotion begins. It runs through November 30 so, if you want that bundled gift card, that's your time frame for getting in on this deal either in-store (where open) or online.

That being said, Black Friday has already taken over most of November already and we've seen a ton of direct price drops on Apple gear at third-party retailers like Amazon, Best Buy, Target, among others. With so many more shoppers going online this holiday season, it probably makes sense to score some savings as early as possible to avoid any delays once Balck Friday kicks off. We've listed some of the best deals below.

Black Friday iPhone deals

iPhone 12 and 12 Pro | Up to $700 off at Verizon

You can save up to $700 on the iPhone 12 model of your choice at Verizon with a new line and select trade-in. You can also save up to $400 more when you switch meaning the entry-level iPhone 12 is essentially free. Alternatively, you can upgrade and save up to $440 with select trade-in.

Up to $700 off at Verizon

iPhone 12 and 12 Pro | Up to $700 off at AT&T

AT&T's best iPhone 12 and 12 Pro deal offers up to $700 off meaning you can get the 64GB iPhone 12 mini for free or a significant discount on a different configuration. You'll need to buy the phone up front, add a new line or upgrade an existing line with postpaid unlimited wireless service, and trade in an eligible phone in order to get $700 in bill credits over 30 months.

Up to $700 off at AT&T

iPhone SE | From $0 at Apple with trade-in

If you want to buy your iPhone outright and have an old device to trade in, you could get up to $500 in Apple Store credit. That means you could get a new iPhone SE for free depending on what phone you're handing over. Check out the trade-in options at Apple. Alternatively, pay monthly from $9.54/mo and get 3% cashback with Apple Card.

See at Apple

iPhone SE (2020) | $30 per month at Mint Mobile

This limited-time promotion scores you Apple's newest (and most affordable) iPhone paired with Mint Mobile's great service for one low monthly cost. That's right, it's the phone, financed over 24 months, plus Mint Mobile's 3GB data plan for $30 a month.

$30 per month at Mint Mobile

iPhone XR | From $0 off at Apple with trade-in

If you want to buy your iPhone outright and have an old device to trade in, you could get up to $500 in Apple Store credit. That means you could get a new iPhone XR for free depending on what phone you're handing over. Check out the trade-in options at Apple.

See at Apple

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Black Friday iPad deals

iPad Pro (12.9-inch, 2020) | $899 at Amazon

Since the 2020 iPad Pro line has been on the market for only a couple of months, the discounts haven't yet been flooding in. However, you can score the 12.9-inch model at a $100 discount via Amazon which is its biggest drop yet. Higher-capacity models are up to $150 off.

$899 at Amazon

iPad Pro (11-inch, 2020) | $729 at Amazon

This year's more compact iPad Pro has seen a little more movement in price so far, though right now it's either out of stock or at full price at most retailers. Your best savings can be found at Amazon where it's $70 off for the entry-level model, with other capacities discounted by up to $100.

$729 at Amazon

iPad Pro (12.9-inch, 2018) | From $799 at B&H

If you don't need the improved cameras and LiDAR sensor, slightly bumped processor, and improved mics of the 2020 model, the previous-gen iPad Pro might suit you well and you can score a significant saving on one if you know where to look. B&H has $350 off the 64GB Wi-Fi + Cellular model, for example, with other configurations and accessories also heavily discounted.

$799 at B&H

iPad Pro | 24 months interest-free with Apple Card

The same 24-month interest-free Apple Card installment plan is also available for Apple's iPad lineup. 3% cashback makes for a decent saving, especially on the latest models.

See at Apple

Black Friday Apple Watch deals

Apple Watch Series 6 (40mm) | $329.98 at Amazon

Apple Watch Series 6 may only be a couple of weeks old at this point, but you can already drop the entry-level model down to $350 at Amazon. Close to $70 off is some solid savings for such a recent Apple device and it's a new all-time low.

$329.98 at Amazon

Apple Watch SE | From $259 at Amazon

You can order the Apple Watch SE at Amazon with some models seeing a $20 discount. There are some larger discounts on select GPS + Cellular models.

From $259 at Amazon

Apple Watch SE (44mm) | $289 at Amazon

The larger Apple Watch SE is also discounted by as much as $20 in select configurations.

$289 at Amazon

Apple Watch Series 3 (38mm) | $179 at Amazon

The base-model Apple Watch Series 3 is $20 off right now at Amazon, dropping it down to $179. At that price, it's a no-brainer buy for anyone considering their first smartwatch or wanting the most bang for their buck.

$179 at Amazon

Apple Watch Series 5 (40mm) | $299 at Best Buy

This deal at Best But saves you $100 on the regular cost for the entry-level Apple Watch Series 5. It's a match for the lowest we've seen it go and is the best deal around right now.

$299 at Best Buy

Apple Watch Series 5 | $329 at Amazom

You can also save $100 on the larger, 44mm Apple Watch Series 5 with this deal at Amazon. It's an all-time low price that won't last for long.

$329 at Amazom

Apple Watch Series 6 | 24 months interest-free with Apple Card

While it's not directly discounted at Apple, you can get the latest Apple Watch Series 6 or Apple Watch SE and pay over 24 monthly installments interest-free with Apple Card. You'll also get 3% cashback.

See at Apple

Black Friday Mac deals

MacBook Air (Early 2020) | $799.99 at Amazon

This deal at Amazon saves you $149 on Apple's base-level MacBook Air from early 2020. This is a new record low price. Other colors and configurations are also on sale.

$799.99 at Amazon

Apple MacBook Air (Late 2020) | From $947.96 at Expercom

Apple authorized reseller Expercom is currently the best place to order the new MacBook Air at a discount, though shipping timeframes have already become stretched. If you don't mind waiting a few weeks to get yours, it could be the cheapest way to get one for a while.

From $947.96 at Expercom

Apple MacBook Pro (Late 2020) | $1,249 at Amazon

Though it has only just been released, you can already save $50 on Apple's M1-powered MacBook Pro at Amazon. Get your order in quick to avoid an extended wait time, though.

$1,249 at Amazon

MacBook Pro (16-inch, Late 2019) | $2,149 at Amazon

In late 2019, Apple bumped the top-end MacBook Pro display size up to 16 inches and redeveloped the keyboard for a more reliable experience. Since it's been out a few months, it has seen a few discounts, but this $250 price drop at Amazon in space gray or silver is one of its best yet. The 1TB model is $300 off.

$2,149 at Amazon

iMac, 27-inch (Retina 5K, 2020) | $1,649 at Amazon

The all-new 2020 iMac is seeing its first big discount in the 27-inch size at a few retailers, including Amazon where it is $150 off for the 256GB model with 3.1GHz 6-core 10th-gen Intel Core i5 processor. This is its best price since its release.

$1,649 at Amazon

Black Friday AirPods deals

AirPods Pro | $169.99 at Amazon

Snatch the Apple AirPods Pro at $80 off their regular price today at Amazon. We've never seen the earbuds drop this low before and there's no telling how long this discount will last or if it will be remain through Black Friday, so don't miss out.

$169.99 at Amazon

AirPods Pro | $189.99 at Woot

This limited-time discount at Woot makes then AirPods Pro more affordable than EVER before. This is a new low, beating the previous all-time low by $5. This offer is only good while supplies last, so be sure to grab a pair today!

$189.99 at Woot

AirPods w/ Charging Case | $109.99 at Amazon

This deal at Amazon saves you $40 on Apple's entry-level AirPods. You don't get the wireless charging case, but this is the most affordable way to get brand new AirPods right now.

$109.99 at Amazon

AirPods w/ Wireless Charging Case | $149.99 at Amazon

This near-$50 discount makes it more affordable than ever to upgrade to the AirPods that you can wirelessly charge instead of worry about plugging in. This is the best deal around right now for the wireless charging AirPods.

$149.99 at Amazon

Black Friday Apple TV deals

Apple TV 4K (32GB) | $169 at Walmart

Apple's entry-level 4K streaming hardware can be picked up at a $10 discount via Walmart making that the best place to buy it currently. It's a small savings, but it'll buy you a movie on iTunes at least.

$169 at Walmart

Apple TV 4K (64GB) | $189 at B&H

You can save $10 on the higher-capacity Apple TV 4K via B&H. It's the best deal we've seen on it for some time.

$189 at B&H

Apple TV HD | $144 at Walmart

Deals on the HD Apple TV are few and far between right now, though you can make a small saving at Walmart where it is $5 less than its retail price. That price is matched at B&H.

$144 at Walmart

Does Apple do Black Friday sales?

Yes, it does, but only sort of. Apple tends to avoid directly discounting the prices of its products even over big sale periods like Amazon Prime Day and Black Friday. Instead, we're going to see bundle deals with gift card giveaways.

Similar to last year, Apple is including a gift card of up to $150 with eligible purchases via the Apple online store or its brick-and-mortar locations. That gift card can be used for a future product or accessory purchase or be redeemed against your Apple ID to buy apps, games, iTunes content, or pay for subscriptions like Apple Music and Apple TV+.

If you want direct price cuts, you may want to look elsewhere. We've listed the best third-party retailers to keep an eye on below if price drops are more your bag.

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Should I wait for Black Friday to buy Apple products?

At this point, we've basically seen the best deals most retailers are likely to offer this holiday season so there's not much point in waiting unless you really want to buy your gear from Apple and make the most of its gift card deal.

For those looking for Black Friday iPhone deals, the iPhone 12 just came out but we're now starting to see the first great deals on it for Black Friday, too. Previous-gen models have also dropped in price.

Which retailers have the best Apple deals in the U.S.?

Even if Apple doesn't offer amazing deals this year directly at its online store, there are still many other places to shop Apple Black Friday deals.

  • Apple — Direct from the source, use your Apple Card to pay in installments, and get free shipping
  • Amazon — Amazon often has the best deals and you'll probably be shopping there a lot this Black Friday anyway, free shipping with Prime
  • B&H — B&H tends to match prices elsewhere on Apple gear, save on tax with the B&H Payboo card
  • Best Buy — Best Buy will have some huge Black Friday deals, collect in-store to get your purchases faster
  • Walmart — Walmart sells a variety of Apple products and will likely discount a bunch for Black Friday
  • Target — RedCard holders can save 5% on Apple products

Let Thrifter help you

Black Friday is going to be a little different this year which means it might be harder than usual to know how to maximize your savings during the event. The team over at Thrifter is full of professional deal hunters who will literally be providing around the clock coverage of everything on Black Friday and Cyber Monday. From the best savings as they hit to roundups of what you should be buying, the team will aim to make it as easy as possible to find the best deals that are available from the first to the last minute.

Give them a follow on Twitter to keep up-to-date on all the best deals as they happen in real-time.

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