Apple CEO Tim Cook spotted riding in a Rivian at billionaire summer camp

Rivian (Image credit: Rivian)


Rivian (Image credit: Rivian)

What you need to know

  • Apple CEO Tim Cook is attending Allen & Co.'s Sun Valley Conference in Idaho.
  • He took a ride in a Rivian R1T downtown for dinner.
  • Apple is reportedly working on its own electric vehicle.

Apple CEO Tim Cook hitched a ride in a Rivian R1T while in attendance at Allen & Co.'s Sun Valley Conference in Idaho this week, as Apple is rumored to be producing an electric car of its own.

As reported by Bloomberg:

Apple Inc.'s Tim Cook was spotted in downtown Sun Valley Thursday taking a ride in a Rivian Automotive Inc. battery-electric pickup.The chief executive officer borrowed the metallic green R1T while attending Allen & Co.'s Sun Valley Conference in Idaho, according to people familiar with the matter. Cook and others took the vehicle from the Sun Valley Resort, where the conference is held, downtown for dinner, the people said, asking not to be identified.

Rivian founder and CEO R.J. Scaringe is also in attendance at the conference and brought not one but two Rivians with him, and R1T and the R1S, presumably so all of the world's richest leaders could get a good look at the burgeoning EVs.

The news is interesting because Rivian is a prospective rival not only of Tesla but also Apple's own rumored Apple Car, which is supposedly targeting a launch in 2025. Project Titan is one of Apple's worst-kept secrets, with reports indicating the company plans to launch an autonomous electric vehicle.

At WWDC 2022 the company unveiled its next generation of CarPlay alongside iOS 16, which promises to take over the entire dashboard of compatible vehicles with a wealth of information from your car and iPhone.

Apple Wwdc22 Ios16 Carplay

Apple Wwdc22 Ios16 Carplay (Image credit: Apple)
Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9