What you need to know
- Apple had an internal debate if it should bring ads to the App Store.
- The internal emails were released as part of the Epic v. Apple trial.
Apple struggled over the idea to bring ads to the App Store.
As reported by 9to5Mac, internal emails released as part of the Epic v. Apple trial show that the company struggled with the idea of bringing advertisements to the App Store as far back as 2015.
You can read the rest of the email exchange below:
It's an interesting day for this information to come out as Apple just released a new way for developers to advertise their apps on the Search tab of the App Store.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.