What you need to know
- Apple has hired Antonio Garcia Martinez.
- The former Facebook executive will join Apple's ad platforms product engineering team.
Apple has just made a major hire for its advertising efforts.
As reported by Business Insider (via AppleInsider), Apple has hired Antonio Garcia Martinez, the former Product Manager for advertising at Facebook.
Martinez's arrival could indicate that Apple is looking to expand its own privacy-focused advertising business. iOS 14.5 introduced App Tracking Transparency, a feature that requires apps to ask permissions from users in order to track them across apps for advertising purposes. A recent survey found that only 4% of iPhone users who updated to iOS 14.5 allowed apps to track them. This could create a perfect opportunity for Apple to build its own privacy-focused advertising structure into its products.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.