Apple hires former Facebook exec Antonio Garcia Martinez to ads team

41920 81312 Antonio Garcia Martinez Xl
41920 81312 Antonio Garcia Martinez Xl (Image credit: AppleInsider)

What you need to know

  • Apple has hired Antonio Garcia Martinez.
  • The former Facebook executive will join Apple's ad platforms product engineering team.

Apple has just made a major hire for its advertising efforts.

As reported by Business Insider (via AppleInsider), Apple has hired Antonio Garcia Martinez, the former Product Manager for advertising at Facebook.

Garcia Martinez, who is also known for authoring the autobiography "Chaos Monkeys," joined Apple in April as part of the company's ad platforms product engineering team. He will be based in Cupertino, according to Business Insider.Apple's ad platforms team works on advertising technology within the App Store and in other locations across Apple's ecosystem, including Apple News and the Stocks app.Garcia Martinez worked at Facebook between 2011 and 2013, and became an influential figure on the company's ad product team. He worked on ad targeting efforts and eventually became product manager of FBX, Facebook's now defunct ad exchange.

Ads On Search Tab

Ads On Search Tab (Image credit: Apple TV+)

Martinez's arrival could indicate that Apple is looking to expand its own privacy-focused advertising business. iOS 14.5 introduced App Tracking Transparency, a feature that requires apps to ask permissions from users in order to track them across apps for advertising purposes. A recent survey found that only 4% of iPhone users who updated to iOS 14.5 allowed apps to track them. This could create a perfect opportunity for Apple to build its own privacy-focused advertising structure into its products.

Alongside Garcia Martinez, Apple also appears to be expanding the scope of its ads teams. As of Monday, May 10, Apple has about 50 open roles related to ad platforms. That includes one listing that suggests Apple is forming a new team focused on fighting fraudulent ad traffic.It does appear that Apple is looking to be a different kind of advertising company than rivals like Facebook or Google. One job listing suggests that Apple is hiring engineers that could help it set standards for "effective advertising while protecting user privacy."

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.