What you need to know
- Loup Ventures analysts say that Apple may bring an Upgrade Program model to its other devices.
- Apple may eventually also offer a subscription package that covers all of its hardware, software, and services.
In a new post by Loup Ventures, Gene Munster and David Stokman speculate that not only will the iPhone Upgrade Program business model make its way to the Mac, iPad, and Apple Watch, but that Apple will eventually offer an all-in-one subscription for all of the company's hardware, software, and services.
Munster and Stokman point to consumer's desire to own the latest and greatest as well as the younger generation's interest in renting versus buying as two main reasons why Apple may offer a subscription model to all of its product offerings.
The two analysts say that Apple, with its complete control over the hardware, software, and services that it offers, is in a truly unique position to offer such a subscription package. The company already has a version of this on a smaller scale with its iPhone Upgrade Program and Apple One subscription bundle. You can read the full report at Loup Ventures.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.