Apple Music hits 20 million subscribers by putting hip-hop front and center
Apple has announced that Apple Music, its streaming music service, now has 20 million paid subscribers. This is a significant jump of 15% since September, when Apple announced that 17 million people had signed up for the service. Apple's Eddy Cue also said that 60% of subscribers hadn't purchased music from the iTunes Store in 12 months, and that majority of those customers are new, rather than former iTunes users.
In an interview with Billboard, Cue marked some of Apple Music's achievements in the last 18 months, such as helping push for greater exposure for hip-hop in streaming music:
Cue also noted that Apple Music helped push Chance the Rapper's album Coloring Book into the top 10 on the Billboard chart only through streaming, rather than album purchases.
Apple Music originally launched in June 2015, offering millions of songs for a monthly subscription of $9.99 for individuals, and $14.99 for families. Since then, the service has courted users with exciting exclusive albums, tracks, and videos, while also introducing special pricing for college students earlier this year.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.
What Dr. Dre and his "contemporaries" make these days isn't even hip-hop anymore. It's MTV Bling-Bling Bullshit. Real hip-hop (you know, the stuff with jazz influences and proper beats, where they talk about hope and love, not sneakers and *******) is still underrepresented.