What you need to know
- Apple Music commands the second-highest market share in music streaming services.
- It still sits far back from Spotify and its 31% market share dominance.
Apple Music is the second-most popular music streaming service in the world, but it still has a long way to do to try and catch up to Spotify.
According to a new report from Midia Research, Apple Music grabbed a 15% market share in the second quarter of 2021. While this put the streaming service in second place, it is still far behind Spotify which still commands a 31% market share globally.
When the report looked at the remaining competitors, it found that YouTube Music has actually garnered quite a following with Gen Z and younger Millennials.
Apple's music streaming service has been making some moves to differentiate itself from the other music streaming services. Last year, the company released support for Spatial Audio with Dolby Atmos and Lossless Audio for no additional cost for subscribers.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
31% is not “market share dominance”. It means that most people - 69% - are NOT using Spotify. Spotify users are in the minority of all music streaming users. When Spotify gets over 50%, THAT is “market share dominance”.
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