Apple Music teases that 'music is about to change forever' amid lossless rumors
What you need to know
- Apple Music is teasing something big, saying music will "change forever."
- Apple Music is heavily rumored to be launching a new lossless.
Update, May 17 : And here it is!
Apple Music is teasing something new that will change music forever. That's as in-depth as the tease gets, with a new animation playing in the Browse section of the Apple Music apps across all devices.
Apple is heavily rumored to be getting ready to announce a new lossless music streaming tier, possibly bringing spatial audio to the mix as well. Some had previously claimed that May 18 will be the big day.
The animation does appear to tease some sort of spatial audio component with the Apple Music logo spinning and moving around as if to signify 3D audio.
This comes after 9to5Mac also spotted mentions in the Apple Music web apps that pointed to "lossless" multiple times. Two bitrates have also been spoken about: 24-bit/48kHz and 24-bit/192kHz.
The mentions of lossless also come alongside other references to Dolby Audio and Dolby Atmos, further whetting the appetite for a new feature that will likely require AirPods Pro and AirPods Max in order to function at its best. Unless there's something we don't already know about the equally rumored AirPods 3.
If all of this does go the way we expect, you're going to want to check out the best AirPods Max deals to make sure you're all set for whatever Apple has planned.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.