Apple is promoting its upcoming 'Spring Loaded' event on TikTok

TikTok logo
TikTok logo (Image credit: TikTok)

What you need to know

  • Apple is promoting its upcoming 'Spring Loaded' event on TikTok.
  • The Apple Event will kick off on Tuesday, April 20th at 1:00 PM PDT.

Apple is using TikTok as one way to promote its upcoming 'Spring Loaded' event.

As reported by The Apple Post, Apple is currently running a promoted post on the social media platform to get the word out about its upcoming event on Tuesday, April 20th. The post is quite simple and features the same Apple logo animation that the company released as a cool augmented reality experience when it announced the event last week. It also features some music and, at the end, provides the details about when the event is happening.


Interestingly, the information at the end points attendees to watch the event on YouTube rather than the Apple Events website or the company's own TV app. Perhaps Apple is betting that the TikTok audience is more likely to tune in on YouTube rather than its own platform, which would probably be a safe bet.

The time on the information also says to tune in at 6:00 PM on April 20th which, depending on your time zone, would be incorrect. The event kicks off at 1:00 PM PDT, so make sure to tune in at whatever time that equals to in your time zone!

The ad also features a song, which turns out to be 'Sleepwalking' by Super Duper. While the song doesn't give any hints about what to expect at the event, it could be a hint as to what song might open up the event, as Apple commonly starts its events with a song. You can check out the song on Apple Music below:

Apple's event on Tuesday is expecting to feature announcements of a new iPad Pro as well as the company's long-rumored AirTags. There are a slew of other potential product announcements including new iMacs, new AirPods, and a new Apple TV.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.