Apple Talk 09: Unpacking Pokemon Go

Apple Talk focuses on in-depth analysis of Apple and related products, services, and industries. On this episode — With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Ritchie discuss what lessons can be learned and what'll come next.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.