Apple Talk 09: Unpacking Pokemon Go

Apple Talk focuses on in-depth analysis of Apple and related products, services, and industries. On this episode — With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Ritchie discuss what lessons can be learned and what'll come next.

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