Apple TV currently holds just a 2% share in the streaming device market
What you need to know
- Apple TV and tvOS hold a 2% market share in the streaming market.
- Samsung, Sony, and LG hold the top three spots in hardware.
- Tizen, WebOS, and Sony hold the top three spots in software.
A new report from Strategy Analytics on the state of the streaming device market puts the market share of Apple TV and tvOS at two percent. While the market is heavily fragmented across a number of brands and streaming platforms, Samsung, Sony, and LG hold the top three spots for hardware share in a now 1.1 billion device market. In terms of software, the largest cut of the pie belongs to "Other," with Tizen and WebOS taking the next two spots.
David Watkins, the Director at Strategy Analytics, says that content owners and developers have a complicated landscape to work in to ensure that their services get to as many households as possible.
David Mercer, Vice President of Media and Intelligent Home, added that the firm expects streaming services will eventually dominate the television industry.
Apple plans to launch tvOS 14 in the fall. The new software update will include picture-in-picture, enhanced privacy features, and new HomeKit integrations. If you want to know everything that's coming, check out our tvOS 14 Preview.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.