Apple TV+ movie 'Spellbound' now has someone to make toys for kids

Spin Master Logo (Image credit: Spin Master)

What you need to know

Skydance Animation has signed a deal with Spi Master that will see the latter make toys for its works.
The first movie to benefit from the deal will be Spellbound, a movie coming to Apple TV+.

Upcoming Apple TV+ movie Spellbound isn't even out yet but that isn't stopping Skydance Animation from getting ready to sell toys based on it. To that end, the company has now signed a deal with toymaker Spin Master. That means that fans of the Spellbound movie will be able to buy toys for their kids.

Deadline confirmed the news earlier today, saying that the multi-year agreement between Spin Master and Skydance will see multiple collaborations — but it'll all kick off with Spellbound.

Under the agreement, Spin Master will be the studio's master toy licensee. The first title covered will be Apple Original Film Spellbound. Directed by Vicky Jenson, the film will debut on Apple TV+. Characters from the show will be featured as products like fashion dolls, mini-dolls and vehicles.

Skydance Animation is "steered by former Pixar chief John Lasseter" which should be enough to make sure interest in Spellbound is high among Apple TV+ subscribers. The movie tells a fantasy-themed story written by Lauren Hynek, Elizabeth Martin, and Linda Woolverton. We don't yet know when it will land on our screens, but you can bet there will be toys on the shelves ready and waiting when it does.

If you want to enjoy Spellbound in style, be sure to check out our list of the best Apple TV deals on the market today.

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.