Apple TV+ reportedly has just 3% market share as its two year anniversary nears
What you need to know
- Apple TV+ has just a 3% share of the streaming market in the United States according to new numbers.
- Netflix, Amazon Prime Video, and Disney+ are the three most popular services.
As Apple TV+ nears its second anniversary, new streaming market share numbers shared by JustWatch have it lagging well behind the likes of Netflix, Amazon Prime Video, and Disney+. According to JustWatch's numbers, Apple TV+ has just a 3% market share.
The numbers collated by JustWatch have Netflix sitting pretty at the top of the pile with 28% market in Q2 2021. Amazon Prime Video is in second spot with 20% while Disney+ manages 14%. From there it's all downhill, with Apple TV+ and its 3% even outmuscled by Peacock — and Peacock's 4% covers just those that pay for its Premium service.
While Apple TV+ has been able to pick up some wildly popular TV shows with the likes of Ted Lasso very much among the awards, it's still a service that seems to be struggling to find a footing in a world where the big three more than dominate. While Disney+ is a relative newcomer to the market, the sheer size of its catalog and the impressive properties it has means it was always going to be popular.
Today's news comes as Apple shares the trailer for the second season of See, a show that failed to live up to the hype in its first go around. The trailer for season two does look great though, and Apple will be hoping it can drive more subscribers to the platform.
If you want to enjoy See in style, be sure to check out our list of the Best Apple TV deals on the market today.
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With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
I have had Apple TV for a year on an app. I got it for free with a new phone for my wife. I did like a couple of movies, the Long Way Up and For All Mankind. However, the interface doesn't make Apple content as discoverable as it could be. The content itself is worthy without being compelling TV. It's unlikely I will keep a paid subscription as there is rarely anything on there I want to view. I am basically now alternating between Prime and Disney. Even Netflix has been dumped by me because it has ceased being the one stop shop for streaming. Apple seem to lack a back catalogue of catchup TV and seems to be intent on producing a diet of material for general viewing without much real edge.