Apple has launched the iPhone 6 and iPhone 6 Plus and is now telling the world, in part, through an interesting advert in the Rolling Stone magazine. The ad sees Apple use actual size shots of the new iPhones to represent just how large these smartphones are.
It's a clever approach and we're sure many will measure up their phones against the new devices to see how they compare. With over 10 million iPhones sold since the recent launch, Apple is bound to flaunt the new sizes and it appears to be doing just that.
What are your thoughts on the new iPhone 6 adverts?
Via: Mac Observer
Reader comments
Apple using 'actual size' print adverts to promote the iPhone 6
No, i love iphone 5s :<
Ha, the 6 Plus makes your little phone look like a digital watch.
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Top down / front view makes it hard to see the bend in iPhone 6 models. #bendgate
I'll take thin quality metal over cheap plastics and fo leather every time.
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Nokia aren't "Cheap" plastic. Most plastic phones aren't. Have you heard if soft touch plastic? The stuff is very very nice. I'd take a phone that can be used normally regardless of the price over something that I have to buy a ridged case for, or treat gingerly.
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While most smartphone designs are quite beautiful, and their designs should be unencumbered by cases, the value of these phones are so high that I feel you should NEVER go without a case. Now, that's my opinion, sure, but I wish that I could post a picture of my buddy's Nokia, which he dropped and broke (body cracked, thus causing screen to separate from the body and "bleed") just last week - now he's stuck with another friends old Droid Razr, for the time being. You're right, they aren't made with "cheap" plastic, but I'd argue that all smartphones need to be treated "gingerly" if you decide to forego the case. These are not the Nokias of yesteryear, by any means, nor is any smartphone drop proof. Fun fact, though: the iPhone 6, and 6 Plus just received the lowest and second lowest scores (that's a good thing, in this test), respectively, in SquareTrade's Breakability Test of any smartphone currently on the market - https://www.youtube.com/watch?v=zpx6r5FVXPo&feature=youtu.be. They even submerge the devices for 10 seconds, whilst playing a music video, and they still function without issue (the sound did cut out temporarily on both phones, but returned after a few minutes). I'm just saying, it's naive to think that any smartphone is perfectly safe from damage under physical stress.
Not able to see the iPhone 6 Plus in person yesterday, only the 6, and although it is bigger than the iPhone 5s, it's still perfect for those who enjoy the size of the 4-5s (yes 5up are taller screens but 6 feels almost just as good as a 5up). But that wasn't enough wow factor for me to upgrade from a 4 and seeing this advert, although 6 plus is taller (bezelicious--Grrr) I think I would benefit from 6 Plus even if I don't see one in person. I just needed to look at the 6. Plus I enjoy taking (lots) of pictures and perfecting them (hate when someone takes pictures on my phone and they are blurry) and videos so these additions to the Plus are added comfort for me. I'll add a case, but meh. I'll deal w pocket issues. Lol. People cry so much about everything!!!!!
I use cases with Side Holsters with all my phones. Because they deserve their own pocket.
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I guess you and I would be considered ABOVE average intelligence.
How are some so FUCKING UNBELIEVABLY STUPID!
...and I am a IDIOT!
We can tell. It is not rocket science.
They deleted our excellent comedic banter. Fascists
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The ads are great. I printed out the "actual size" PDF that was circulating online prior to pre-ordering my 6, and it helped a lot. Gotta say, after having seen and held both models at this point, I am so glad I went with the 6 instead of the Plus. So far the extra screen real estate is just right without being obnoxious and cumbersome. And although they say it's the same resolution as the 5, it looks noticeably better. My wife has a 5s and after using my 6 for a few days I picked her's up and couldn't believe the difference in screen quality.
I went to test drive the 6/6+ yesterday. The size differences between the 5s I have and the new devices was immediately apparent. We made paper mockups and I thought I would want the 6+.. That thing is a monster! Beautiful screen and real estate; but just too much phone/device. It really looked like a mini mini iPad.
The 6 was as close to perfect for a phone that I think I will see. Great OS, great screen, and plenty of apps to support the system.
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I like the ad. I was hoping they would do something like this.
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Much praise in the article. If this were a Samsung advert, Rene Ritchie would lose his shit.
Yeah, Android users have been enjoying not squinting for 7 years, and 720P screens for 4 years. Welcome to the party.
Ya but you've had to Use android lol
It's been fun too.
But it was android and not iphone, they want big screen iphone and dont care about big screen android, that what you androidfan dont understand...
They want big screen because Apple told them they wanted it. For years, the iPhone faithful have been making fun of big phones. 81% market share worldwide later, now iPhone is a big phone.
That's great. You have been assimilated.
Page folds down nicely just like real iPhone 6, except page seems to bend back too?!?
Lol
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Some fatass in skinny jeans sits on his iPhone and now we have to deal with bend gate 2014. Damn tools
Well, in my opinion anything you want forcing by using hammer or thumb with this thin iPhone it will destroy then, these people making test were crazy, if you buy a precious object or something like iPhone 6 which is very thin, you have to cure it or caring it very well because its very expensive, today all peole were talking about the innovation and not destruction, the topic about now is what was the performance of iPhone 6 or 6 plus. These people wthey have no understand anything in my opinion, i used iPhone eversince and i take care it very very well because its different .
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Have you understand guys, we are talking now for innovation and not destruction, its very simple to understand, Apple iPhones were very different in all aspects, even today i read all the notices regarding this new iPhone 6 and 6 plus and its very impressive, friday September 26 the arrival date here in Italy . I have already my prenotation and i have to pick it up if i recieve email from Apple Store., lets open our mind and , Apple product were very nice according to my experience as an iPhone user.
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Quick question about the thickness of the phone. Are they measuring from edge to edge or from the edge to the camera that sticks out?
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Beautiful device,bravo apple!
It's the only way to advertise these in my opinion.
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