Apple allegedly pulls advertising from X after another Elon Musk blunder

Twitter X Logo
(Image credit: Elon Musk)

Apple has pulled all advertising from X (formerly Twitter) after Elon Musk faced backlash for “endorsing an antisemitic post.”

According to Axios, sources have confirmed Apple “is pausing all advertising” on the site following “Musk's endorsement of antisemitic conspiracy theories as well as Apple ads reportedly being placed alongside far-right content.”

The move comes after Musk faced backlash last week for responding to an antisemitic post on the platform. Following the reply, Tesla stock dropped, losing tens of billions of dollars in market value.

According to Axios, “Musk posted to X on Wednesday ‘[y]ou have said the actual truth’ in response to a post on the platform that claimed Jewish communities support ‘dialectical hatred against whites.’” 

The White House responded to Musk’s comment with an official statement from spokesperson Andrew Bates who stated, “It is unacceptable to repeat the hideous lie behind the most fatal act of Antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust.”

Apple removes advertising from X

The aftermath of Musk’s tweet led to 164 Jewish rabbis and activists calling on Apple, Google, Amazon, and Disney to stop advertising on X — there were also calls for Apple and Google to remove X completely from their respective app stores.

Responding to the criticism, X CEO Linda Yaccarino said in a post, “X’s point of view has always been very clear that discrimination by everyone should STOP across the board -- I think that's something we can and should all agree on. When it comes to this platform -- X has also been extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world -- it's ugly and wrong. Full stop.”

There has yet to be any official confirmation from Apple that it has pulled advertising from the social media platform, but the company looks set to follow in the footsteps of IBM in opting to remove its imagery from X. Regarding its own exit, IBM told the Financial Times, “IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation.”

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John-Anthony Disotto
How To Editor

John-Anthony Disotto is the How To Editor of iMore, ensuring you can get the most from your Apple products and helping fix things when your technology isn’t behaving itself. Living in Scotland, where he worked for Apple as a technician focused on iOS and iPhone repairs at the Genius Bar, John-Anthony has used the Apple ecosystem for over a decade and prides himself in his ability to complete his Apple Watch activity rings. John-Anthony has previously worked in editorial for collectable TCG websites and graduated from The University of Strathclyde where he won the Scottish Student Journalism Award for Website of the Year as Editor-in-Chief of his university paper. He is also an avid film geek, having previously written film reviews and received the Edinburgh International Film Festival Student Critics award in 2019.  John-Anthony also loves to tinker with other non-Apple technology and enjoys playing around with game emulation and Linux on his Steam Deck.

In his spare time, John-Anthony can be found watching any sport under the sun from football to darts, taking the term “Lego house” far too literally as he runs out of space to display any more plastic bricks, or chilling on the couch with his French Bulldog, Kermit.