Want an Apple-themed jumper for the winter? This store sells one to match your Mac

Jumper with the Hello slogan
(Image credit: Oliver Haslam)

You don't have to be the world's biggest Apple fan to recognize one of the most iconic moments of its long history. Steve Jobs unveiled the very first Macintosh at the Flint Center in Cupertino in January 1984 and part of the demonstration involved it saying the word "Hello." That word became part of the Macintosh's, and Apple's, history. And now you can walk around with it emblazoned on your chest thanks to one U.K. supermarket.

The pictures of a Macintosh with the word "Hello" on its screen have become iconic, as has the famous 1984 Superbowl ad. But it's easier to put a word on a piece of clothing than it is a video, as Sainsbury's and its clothing brand Tu have proven with this "Hello Slogan Stripe Jumper."

I spotted the jumper when walking around a local Sainsbury's superstore and while there's no mention of Apple or the Macintosh anywhere, it's pretty clear where the inspiration came from. And we can all agree it looks pretty great.


While there has been plenty of debate over what font the Macintosh's "Hello" used, it appears it was a Susan Kare special . Kare was a designer at Apple and was responsible for some of the most famous icons the Mac has ever used, including some that found their way onto a rug.

Apple Macintosh

(Image credit: Apple)

There are some slight differences between Kare's work and the font used in the Tu jumper, but not many. At first blush, you'd think they were the same, which may or may not be the point. We'd need the jumper's designer to tell us. But if you're in the market for some Apple nostalgia that you can pick up from your local supermarket, this is the way to go. There's even an argument that the colors used resemble those of the new M3 iMac if you squint a little.

And at £22, it's probably a lot cheaper than it would be in an Apple Store, too.

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Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.