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Apple's 'Back to School' promotion launches in Japan, giving students gift cards on Mac and iPad

Apple's largest store in Japan
Apple's largest store in Japan (Image credit: Apple)

What you need to know

  • Apple has launched its yearly 'Back to School' event in Japan.
  • The event offers discounts, gift cards, and a free year of Apple TV+ to students.
  • The promotion runs from February 6, 2020, to April 6, 2020.

Apple has just launched it's yearly 'Back to School' (opens in new tab) annual shopping event for students and teachers in Japan. Reported by MacRumors, the event is offering students up to 18,000 yen, or $164.52 (per the current exchange rate), for qualifying purchases.

Students are eligible to receive a gift card on the purchase of a Mac or iPad, but the highest gift card amounts go to those who pick up a Macbook Pro, Macbook Air, iMac, or iMac Pro. The iPad and iPad Pro are also eligible for the promotion, but those purchases will only net a gift card of 12,000 yen, or $109.68 (per the current exchange rate).

MacRumors also mentions that according to the Japanese site Macotakara, the educational discount is also available to students and teachers on top of the gift card promotion. The site explains that currently "students, faculty, and staff at universities, technical colleges, and vocational schools, as well as parents and those active as PTA officers" are all eligible for the discount.

On top of an educational discount and gift card, Apple is also offering those who purchase a Mac or iPad 20% off Applecare+ as well as a free year of Apple TV+. The 'Back to School' event in Japan runs from February 6, 2020, to April 6, 2020.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.