Apple's home page celebrates Chinese New Year with emoji tigers

Apple Chinese New Year Tigers (Image credit: Apple)

What you need to know

Apple is celebrating the year of the tiger by updating its Chinese website.
Scrolling sees emoji tigers appear on-screen across the home page.
Apple is already offering limited edition AirPods Pro with tiger emoji on them.

Apple has updated its website to celebrate the Chinese New Year by making little emoji tigers appear whenever you scroll around.

Only visible on the Chinese Apple website, the tigers appear on the page whenever you scroll up or down as first spotted by 9to5Mac. The move comes after Apple also began to offer limited edition AirPods Pro to celebrate the new year, too.

Airpods Pro Year Of The Tiger (Image credit: Apple)

The limited edition AirPods Pro are functionally identical to the normal ones but with additional artwork and are available for $1,999 HK or $257 U.S. dollars.

Apple's home page also includes a YouTube video it released a week or so ago but is well worth another watch. Shot on iPHone, the video is called called 'The Comeback'.

Kick off the Year of the Tiger with the story of a father, a son and a forgotten village with an out-of-this-world dream. Apple and director Zhang Meng present their latest Chinese New Year film "The Comeback".

The Chinese year of the tiger begins tomorrow, February 1.

Apple often takes over its own homepage when there is a special event and the Chinese new year is an excellent reason to do exactly that.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.