Apple's latest iPhone ad is all about the camera

Apple has added a new video to its "if it's not an iPhone, it's not an iPhone" campaign, highlighting the camera on the iPhone 6 and iPhone 6 Plus. The ad shows off crisp pictures and videos spread out across the screens of several iPhones over 30 seconds.

This new ad joins several others in Apple's latest iPhone advertising campaign. In July, the campaign kicked off with two videos that talk up the hardware and software integration of the iPhone and the love people have for it. Apple later debuted another ad that focused on all of the cool things you can do with the App Store's robust catalog.

Source: Apple (YouTube)

Dan Thorp-Lancaster