If you're all-in on the Apple ecosystem, it makes total sense to go for the Apple TV 4K if you want the very best Apple TV experience. However, Apple TV models cost considerably more than devices from the competition which makes it worth looking elsewhere if you're not absolutely set on Apple's own-brand streamer.
While we'll still be rounding up the best Black Friday Apple TV deals this holiday season, one new deal from Amazon might be enough to convince you to ditch Apple's hardware. Right now, Amazon is offering 50% off its Fire TV Stick 4K, dropping it down to just $24.99. When you consider Apple's entry-level, HD-only Apple TV costs $149, that's a total steal for a UHD-capable streaming device.
Amazon's plug-in 4K streaming hardware provides you with quick and easy access to popular services like Amazon Prime Video, Disney+, Hulu, Netflix, and more. Apple fans will also be pleased to know that it supports Apple TV+ and Apple Music so you can use it with your existing Apple subscriptions.
Save 50% with this Fire TV Stick deal
The Fire TV Stick 4K's remote is Alexa-enabled, which means that you can speak to it and get your favorite shows played without having to search for them manually. The device supports 4K Ultra HD streaming at up to 60fps with Dolby Vision, HDR 10, HLG, and HDR10+. Dolby Atmos audio is supported where the content allows.
If you're torn between streaming hardware from Apple and Amazon, be sure to check out our comparison guide between the latest Apple TV 4K and Fire TV Stick 4K models to help you decide which is right for you.
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Adam Oram is a Senior Writer at iMore. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as an Apple Genius and as a Deals Editor at Thrifter. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food. Follow him on Twitter at @adamoram.