Metric's new music video was filmed entirely on the iPhone X
When you think of big celebrity musicians and bands and their music videos and content, I'm sure the last thing to come to your mind is: "Hey, was this filmed on an iPhone?"
Asking that question a few years ago would have people laughing, but as the iPhone's camera improves more and more with each passing model, the idea of shooting content and major music videos on your iPhone isn't so ridiculous.
Take Canadian rock band Metric's newest video for their song Dark Saturday, which was directed by long-time collaborator Justin Broadbent and shot on the fly with a single iPhone X.
The video, which features 4 iPhone-like sections, follows members of the band in a black-and-white adventure.
At certain points in the video, the angles and orientation change, creating the image of a man walking sideways or transitioning to the same shot of a car with all the different band members.
This isn't the first time a Canadian singer has taken to using their iPhone for a music video. Just last month, Charlotte Cardin's *California* was released and it was filmed entirely on iPhone. The footage is displayed through social media posts, Facetime calls, and screen records.
What do you think?
Apple has been showing the advantages of shooting on iPhone for a long time more, and so has iMore of course!.
Are you a big fan of filming on your iPhone? How about major artists and filmmakers getting more use out of their iPhone?
Let us know what your thoughts are in the comments down below!
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Cella writes for iMore on social and photography. She's a true crime enthusiast, bestselling horror author, lipstick collector, buzzkill, and Sicilian. Follow her on Twitter and Instagram: @hellorousseau