Disney+ confirms there is a cheaper, ad-supported version coming in 2022

Disney+ on an iPhone
Disney+ on an iPhone (Image credit: iMore)

What you need to know

  • Disney+ has confirmed that a new ad-supported tier is on the way.
  • There is no indication of what price the new tier will sit at.
  • The United States will get Disney+'s new ad-supported tier this year with international customers to receive it in 2023.

Streamer Disney+ has confirmed that yes, there is a new version of its service coming later this year that will include ads in exchange for a cheaper subscription price.

Rumors of a cheaper Disney+ tier first began circulating yesterday but the company has just sent out a press release to confirm the news. While Disney+ is now saying that an ad-supported tier will arrive in the United States this year ahead of further international expansion into 2023, it isn't saying how much it will cost.

Just as importantly, Disney+ won't yet tell us how the ads will work — will we watch ads before and after content or can we expect mid-roll ads as well?

In a first for Disney's premier direct-to-consumer streaming service, Disney+ will expand its offerings for consumers by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.

"Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers," Kareem Daniel, Chairman, Disney Media, and Entertainment Distribution said via the emailed statement. They went on to say that "more consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families."

All eyes will now be on Disney+ to see exactly how this new tier will go down and exactly when it will be available to everyone. Disney+ is one of the best Apple TV streaming experiences around. Will that still be the case when it's filled with ads?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.