What you need to know
- EU legislation proposed last year about streaming content is now being realized in Europe.
- A new report says that Apple will have to have a minimum of 30% European content or it will be shut down across Europe.
A new report says EU legislation first proposed last year could result in Apple TV+ being shut down if it doesn't comply with rules about how much of its content is European.
As noted by The Irish Independent's Adrian Weckler:
Minister Catherine Martin says Apple TV+ has to have minimum 30pc European content or govt will shut it down across Europe.
(— Same new legislative bill, implementing EU directive.)Minister Catherine Martin says Apple TV+ has to have minimum 30pc European content or govt will shut it down across Europe.
(— Same new legislative bill, implementing EU directive.)— Adrian Weckler (@adrianweckler) December 9, 2020December 9, 2020
As Weckler notes, the rules will also apply to platforms like Netflix and Disney+. The former is likely very close to this target (as is Amazon Prime Video), he says, but Disney+ is not.
The new laws are not a surprise, and were first posed last year, from September 2019:
The Irish Minister for Tourism, Culture, Arts, Gaeltacht (Irish language speaking regions), Sport and Media, Catherine Martin, shared a finalized version of the General Scheme of the Online Safety and Media Regulation Bill, which is based on EU directives about content, including the 30% target. The bill states that "on-demand audiovisual media services provided by media service providers shall ensure that a minimum of 30% of the works in their catalogues qualify as European works."
To qualify, works must originate in an EU member state, an EU third party state, or be co-produced by the community and another country. Interestingly, as noted by Weckler, British content will count towards the quota even post-Brexit.
As we noted last year, Apple TV+ has something of an advantage over larger platforms, as its smaller catalog will make it easier to achieve this target. This week reports show Apple is lining up several new titles for its platform including a new climate change documentary titled Extrapolations.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Speaking as a EU citizen, this is beyond stupid. What's going to happen is Apple TV+ is going to make part of its content produced outside of EU unavailable in EU until it meets the requirement of 30% content produced within EU. Netflix already does this.
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