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Fixing iPhone battery life for the age of Snapchat and Pokemon Go

Fixing iPhone battery life for the age of Snapchat and Pokemon Go

When it comes to battery life on an iPhone or iPad, Apple has targeted roughly 10 hours of active internet use. It can be a little more if you're on Wi-Fi or have an iPhone Plus, but year after year, no matter how small or thin the devices have become, battery life has stayed fixed to roughly 10 hours of active internet use.

That's a relic of a time now passed, though, when "internet activity" primarily meant checking email and browsing the web. It relied on text being the dominant medium, apps being programmed efficiently, and the processor and radio being allowed to sleep as quickly and often as possible.

Now we have Twitter and Instagram, which load and reload media constantly. Worse, we have Facebook and Snapchat, which create and consume vast amounts of media while constantly tracking location and staying active in the background far longer, and draining batteries much faster, than any reasonable app should allow. Add Slack to the growing list of apps that, like Skype, make calls that can keep audio active in the background — often poorly — and our power supply is really taking a pounding.

And now we have Pokémon Go, which is built around having the screen on all the time, having location services firing all the time, and having the radios going all the time, even when the telemetry and signal aren't great and they have to burn power to stay connected.

Current hyper-popular apps can burn through Apple's roughly 10 hours of battery life in just a few hours. That might make them bad apps, but they're the apps people want to use.

So, how can Apple and the iPhone evolve to handle them?

Bigger batteries

iPhone 6 and 6S

iPhone 6 and 6S (Image credit: iMore)

The first thing that jumps to every mind when discussing longer battery life is bigger batteries. "Just double the battery!" is almost as cliché as "Delete the bezels!" these days. It's understandable, because battery chemistry isn't something everyone is familiar with, and there's a supposition that you can just pump more into an iPhone the way you pump filling into a pastry. But, not so much.

  1. Batteries are thermal insulators. Do it wrong and the processor heats up and either wastes power and overheats or has to be ramped down hard to prevent it from overheating and wasting power. Either way, loss comes with the gain.
  2. Batteries aren't RF transparent. Do it wrong and radios have to amp up to stay connected, which also wastes power. Again, loss with the gain.
  3. Batteries are heavy. While everyone thinks they want more battery, nobody wants a brick. Keeping a phone, especially a big phone, light enough to be held up for long periods of time and balanced enough to used one-handed when needed, is critical to usability. (Also, people picking up heavy phones in stores tend to put them down and buy lighter phones.)
  4. Batteries that are too big or dense are illegal to ship in many jurisdictions. That's more an iPad Pro constraint than iPhone constraint, but it's worth pointing out to illustrate the many different concerns battery size raises. A device that can't ship won't be sold.

All that said, the magic of making a modern phone is getting everything to work in harmony, and that can include a bigger battery.

There will always be thermal, RF, weight, and legal issues to address, but getting a battery into an iPhone that can provide 10 hours of Facebook, Snapchat, or Pokémon Go-style internet use has to become the new normal.

Significant shaming

In a perfect world the Facebooks, Snapchats, and Pokemons Go of the world would work with Apple to make sure each and every app respected battery life and did its best to be as power efficient as possible. The reality is, while I'm sure those apps care about power, power doesn't increase downloads or active engagement. Features do. Features that use and abuse power.

It's been years and Facebook still hasn't really fixed its power consumption — it's even had periods where it was made significantly worse due to misuse of background processes. So, the reality is, they're incredibly popular apps, they're not going anywhere, and there're limits to what Apple's cajoling, friendly or otherwise, can accomplish.

But public shaming… that can work miracles.

iOS now has the ability to show which apps are using the most power, and with a tap, you can even see how much of that power is being used in the foreground (while on screen) vs. in the background. Tech nerds know that when background far exceeds foreground, there's a problem. But what about the mainstream?

Power consumption stats has been unofficially called "battery shaming" since launch. Apple even calls them out in a special "Apps using significant energy" dropdown on the Mac. How about something similar on iPhone?

Go to the Battery screen in Settings and, right up front, see the apps that are, right now, using significant energy. Put the egregious ones in red, borderline ones in yellow. And let us swipe to kill them right then and there.

Even more aggressively, have an opt-in for "Notify me when an app is using significant energy" that sends an alert and takes you to the Battery screen in Settings.

That would help encourage everyone, including Apple's own Photos app team, to be as respectful as possible of our power. Because anytime anything goes wrong and our battery life starts to drain, we'll know exactly who to blame.

Power packs

Late last year, Apple released the Smart Battery Case for iPhone 6s. It was tough for a lot of people, reviewers included, to understand. But, thanks to its design and integration, it minimized interference and didn't mimic an outlet, so neither radio power nor background processing ramped up, making it much, much more efficient and effective than sleeker, bigger battery cases.

While it would have benefitted enormously from some stage time and educational material, that ship has sailed. Still, the product itself shows Apple is paying attention to the increased demands of modern mobile lifestyles, and looking at creative ways to extend battery life.

Battery packs used to be for the early adopters. Now they need to be for everyone. Next-generation Smart Battery Cases for both the 4.7- and 5.5-inch iPhones would be terrific, not just for tech journos at trade shows or frequent travelers, but for everyone going out for Pokemon hunt or camping trip, socialing the big game or snapping their way through a day trip.

Whether they work over the Lightning port or we get iPad Pro-style Smart Connectors on iPhones, the ability to have a power doubler available on-demand is compelling. Your phone stays as light and pocketable as possible most of the time, but with the slip of some casing or click of some magnets, it becomes a battery beast.

Bottom line

What makes for 10-hours of battery life while using the internet is different today than it was just a few years ago. People are spending vastly more time in battery-hungry apps like Facebook, Snapchat, Maps, Photos, and Pokemon Go than ever before, which means they're running out of power faster than every before.

Apple can solve for this with bigger batteries, more severe software shaming, and power packs made for the mainstream. Or better yet, by doing all three.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

27 Comments
  • Excellent Article Rene. I think you pointed out a tipping point for Apple and cell phones in general. Bigger apps want more power and want more options, and customers want those apps. Apple may have to take a hard look at this and decide how to handle that power demand. I think reading between the lines here, the biggest thing is that prior to Pokemon Go, we were saying these apps are all energy hogs. But now, people WANT these battery hogging apps, and their power consumption is not going to get much better. And more apps like this are going to be released. The pendulum pushes back to Apple to answer the question "what are you doing about battery life?" I don't think this problem will be solved with the iPhone of 2016 and these apps are only going to get hungrier, but I'm highly encouraged if the iPhone of 2017 has long distance inductive charging and/or a bigger battery or significantly improved battery technology. Go onto every podcast and spread this word, I think it's a good thing to start discussing again.
  • You'd be more hoping for better battery technology than a bigger battery, Apple will always want to keep the phone thin so there's isn't going to be much space for an increase
  • Unless something in the market overrides the consumer's interest in thin phones. It would take a bit, but it's not out of the realm of possibility. The biggest thing probably holding back from this is Android itself being a worse battery hog than anything Apple could come up with. The closer Android gets to iPhone like battery life in general, the more likely Apple will throw engineers at this issue. Apple's current trend is to build faster processors with better battery life but this will run into diminishing returns and the laws of physics soon enough and demand for battery will only increase.
  • I think 's solution is to give the iPod touch access to LTE. People who want to use a device for play can use it. Then this way they can keep their iPhones battery full all day for emergencies and communications.
  • Good article! The world has changed since 2007 ... Today, few people even use their mobile phones to make phone calls -- rather most use their phones to "stay connected". This trend will grow for personal (social) and enterprise use of the "Very Personal Computer" we always have with us. Battery capacity/usage will only become more critical. However, there things that can be done from a [non-battery] hardware/System Software perspective that can ameliorate this problem. I suspect that the September iPhone with the Intel modem will be the first step to becoming "More Connected" while using "Less Battery".
  • RE: But, thanks to its design and integration, it minimized interference and didn't mimic an outlet, so neither radio power nor background processing ramped up, making it much, much more efficient and effective than sleeker, bigger battery cases." Until you realized you were spending more time removing all that lint and pet hairs from the case's tacky surface than actually using your phone.
  • Stop making the phone super thin, make it a little thicker and stick a much larger battery in the device.
    Funny how you talk about devices being heavy, yet many put much larger batteries in their devices with little weight gain. If you think a phone is "heavy" you should reevaluate things.
  • Yep. So simple yet ignored.
  • Apple usually puts form over function though, they don't want to make the phone thicker or heavier
  • Customers want function. There's a breaking point.
  • I would swap out my 6s for a thicker phone with more battery immediately. Immediately apple. Are you listening?. This thing has terrible battery life. I have to charge it multiple times a day to keep it from dying.
  • Agree 100%. My 6s battery is terrible... Sent from the iMore App
  • I don't want a thicker phone. Fix this problem a different way. Thanks. Sent from the iMore App
  • It doesn't have to be so much thicker that it's annoying. They could move the case out slightly to just remove the camera bump. And stick several hours more battery life in the case.
  • Thanks for explaining why the "iGor" battery case has such an unappealing design. It would have helped if Apple explained the hump and why it was necessary. Now it makes more sense at least to me.
  • Ad.3 "batteries are heavy..." - I disagree -some people add weight at "their own" will ( it's more need) and live with it. "Heavy" item feel solid for some people, - why Beats added weight to their headphones? To have that solid feeling ( and cheat customers that way).
    Apple power pack - it's so ugly...no comment. Sent from the iMore App
  • I don't like that as software advances to better handle power, Apple puts smaller batteries in their products to maintain 10 hours. Would it kill them to give us more? Plus I don't care what they say, 10 hours is NOT "all day battery." There are 24 hours in a day - roughly 8 of those are spent sleeping - so an "all day battery" should last 16 hours.
  • It shouldn't kill Apple to give us more battery life, but it'll probably kill them to have to make it thicker/heavier to do so, which at this point looks like it'll be required
  • While we're on this subject, this is the best battery case I've seen... http://m.ebay.co.uk/sch/i.html?_nkw=iPhone+6+Built-in+External+Battery+C... Sent from the iMore App
  • Apple is more interested in making the phone thinner. The phone's aesthetics has always been more important than the performance. The ugly antenna bands being the one exception I can think of.
  • People often confuse Apple's interest with making the phone lighter with "thinner". They love making devices light, which in turn make the devices thinner. I really don't care if my device gets a small weight gain with a battery of more capacity.
  • Battery shaming does nothing for me. I want apps that are rich with content and therefore need my phone to perform to match not the other way around. If an app is chewing away my battery uodate after update it's time for a new phone. If you want to email and browse you can enjoy a phone that has a battery sized perfectly for you.
  • It would be great if we got wireless charging through a smart connector. This same connector could charge through a thin battery case while leaving the bottom lighting port exposed (and not bulky). Sent from the iMore App
  • Just add more battery. Add more battery. And get the camera lens flush to the back of the device again. That would be enough battery to improve things.
  • Great headline... then the apologetic bullet points. Grow a pair and actually criticize Apple, Rene.
  • The only apologetic one was that "Batteries are heavy". This is more of an Apple thing, they don't like to make their phones heavier/thicker. The rest are valid facts
  • Having played enough Pokemon Go over the last few weeks I'd say, yes battery power and capacity is very important but so is good coding. I'll bet that the developers could improve battery life in all sorts of apps, but PG certainly seems to be poorly done. The animations that take so long, showing multiple screens where one would do, surely that all uses power?
    I have a feeling that dev have got a bit greedy (cough Facebook) and aren't frugal with resources anymore.